Business Studies (BA)
Rethink business. Shape the future. Bachelor in Business Studies.
Do you want to understand, shape, and drive business forward? Then the Bachelor in Business Studies at Hochschule Neu-Ulm is exactly the right choice for you. Here, you don’t just learn the fundamentals of business studies – you develop the skills that companies urgently need today: thinking analytically, finding creative solutions, and making bold decisions.
What are you interested in?
Structure and content of the programme
The Bachelor in Business Studies (BW) at Hochschule Neu‑Ulm is structured as follows:
Foundation phase (Semesters 1–3):
- Core business studies topics such as marketing, accounting and management.
Main study phase (Semesters 4–7):
- In‑depth study of business content.
- Three individual specialisations to tailor your profile.
- Practical semester in the 6th semester.
- Practice‑oriented scientific Bachelor’s thesis in the 7th semester.
What will particularly move you forward here?
- Strongly practice‑oriented: Project work with well‑known companies, real and current business cases – solved with fresh perspectives from Generation Z and lecturers who come directly from professional practice.
- Internationally networked: Whether an exchange semester, international business projects or English‑language modules – you can make your study path as international as you wish.
- Personal support: Small groups in the specialisations, direct exchange and a family‑like campus atmosphere.
- Diverse specialisations: From marketing and controlling to Digital Business and business psychology – you design your own individual profile, which will even appear on your degree certificate.
About the programme
Specialisations and study profiles
A degree program tailored to you – After the foundational phase, you’ll move on to our specializations and profiles:
How does the specialisation choice work?
HNU offers you up to 20 different study specialisations – from marketing and consulting to financial statements, taxation, or International Management and Leadership. Starting in the main study phase, you choose three specialisations, each lasting one semester. This allows you to focus in depth on areas that match your interests and career goals.
What is a study profile?
The three specialisations you choose can be combined into up to 10 different study profiles. A study profile shows future employers at a glance which topic area you know particularly well. Examples of our profiles include Marketing & Sales, Accounting and Taxation, and International Management. This gives your degree a clearly recognisable focus – already at Bachelor level.
Why is this useful?
You can set your own priorities early on and specialise in the fields where you want to work later. The profiles also help you position yourself more strongly in the application process – for example in areas such as controlling, marketing, international business or logistics.
Special features
Would you like to prepare optimally during your studies for an international career?
At HNU, you can choose not only English but also a range of other languages (Chinese, Spanish, Japanese, French, Italian) as electives.
You also have the option to study three semesters at Hochschule Neu‑Ulm and three semesters at a foreign partner university and earn a double degree.
Career perspectives
At HNU, we prepare you for the changing world of work in the future by equipping you with skills that remain relevant over time.
With a completed Business Studies degree, you have access to a very broad range of career paths – from marketing and human resources to controlling, consulting, and strategic advisory. You decide whether to start your career in large international corporations, innovative start‑ups, or in small and medium‑sized enterprises (SMEs) in Germany. What matters most are your abilities to understand business, to shape it, and to take responsibility.
If you would like to continue your studies, HNU offers a range of Master’s programmes that allow you to deepen your profile in a targeted way and further increase your career opportunities.
Internships and stays abroad
- The 6th semester is a mandatory internship semester during which you can start building your professional network.
- Study abroad programs are not mandatory, but they are supported and highly encouraged by HNU. Over 100 fantastic partner universities around the world are waiting for you. Stop by the International Office today.
Contribution and fees
There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".
Study documents
Curriculums
Module handbooks
- Current module manual (DE)
(opens in a new window)Modulhandbuch BWL 20182 Stand 29.04.2026
Study and examination regulations
- SPO BWL (gültig ab WS 2026)
(opens in a new window)SPO BWL vom 24.07.2019 in der Fassung vom 03.02.2026
General examination regulation
- Current general examination regulations
(opens in a new window)Current general examination regulations - Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
(opens in a new window)Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
Requirements & Application
Admission requirements
- At least an entrance qualification for higher education in universities of applied sciences in Bavaria
- For international applicants: German language skills on level C1
- The programme is approval-free
Application
You can apply for the degree programme in our application portal within the application deadlines:
Voices on the degree programme
What I value most about my studies is the strong practical focus. Especially in the specialisation modules, I do not only learn the theoretical foundations for my future career, but also gain detailed insights into the working world and learn how I can use what I have studied to contribute there.
Contact
Head of the degree programme:
Prof. Dr. Stefan Weber
Subject advisor:
Prof. Dr. Erik Rederer
