International Corporate Communication and Media Management (MA)
Shape the communication of tomorrow - international, strategic, digital.
The international master’s degree programme International Corporate Communication and Media Management prepares students for jobs in strategic corporate and marketing communication, equipping them with the skills they need to utilise media for specific aims in the digital age. Students acquire the necessary knowledge and abilities for taking up a career in an international company or pursuing a doctoral degree.
What are you interested in?
About the programme
Contents of the programme
Corporate Communication and Media Management
- Strategic International Corporate Communication
- Media Management in the Digital Age
- Strategic Brand Management
- CSR Communication
- Institutional, Ethical and Cultural Aspects
- Content Production
- International Strategic Management
Methods
- Methods in Communication and Media Research
- Strategic Market Research
- Human-Centred Design and Design Thinking
Curriculum
In the first semester, students acquire highly specialized knowledge in the field of international corporate communications and media management, including specific problem-solving skills and in-depth knowledge of relevant subject-specific methodologies.
Unique to the program are an optional International Focus Semester and the optional Academic Internship. During the International Focus Semester, students can choose one of our renowned partner universities to focus on specific aspects of international corporate communication and media management. The Academic Internship offers the opportunity to deepen and apply the knowledge gained in a practical setting.
Students who do not opt for one of the above options can deepen their knowledge by choosing from a wide range of pool modules, such as Strategic Brand Management, Content Production, and Sustainability and CSR Communication.
In the third semester, students work on interdisciplinary topics and their master’s thesis.
Skills and competencies
In a dynamically changing world of international economic relationships, an in-depth understanding of the communication and media context in which companies operate is of great importance. This calls for a broad knowledge of corporate and marketing communication in an international context and, at the same time, an in-depth knowledge of digital media interaction.
Structure of the programme
Schedule
1st semester
- Strategic International Corporate Communication
- Media Management in the Digital Age
- Institutional, Ethical and Cultural Aspects of International Media Production and Usage
- Human-Centred Design and Design Thinking
- Methods of Communication and Media Research
2nd semester
Academic Internship
OR
Semester at HNU:
- Sustainability and CSR Communication (required in the 2nd or 3rd semester) as well as
Selection of elective modules (offerings vary from semester to semester), e.g.:
- Potentials of AI in Corporate and Marketing Communications
- Strategic Brand Management
- Content Production
- Strategic Market Research
- International Strategic Management
3rd semester
- Master’s Thesis and Seminar
- One or two pool modules
OR
Study Abroad Semester at an HNU Partner University
Special features
Areas of teaching
- social sciences, journalism and information, interdisciplinary programmes (ISCED-F code 0388)
- marketing and advertising (ISCED-F code 0414)
- audio-visual techniques and media production (ISCED-F code 0211)
Career perspectives
This programme qualifies students for international leadership and management positions in the field of corporate communication and media management. Graduates of this programme are equipped to work in strategic corporate and marketing communication in international companies and organisations.
This programme prepares students for careers such as:
- Corporate Communication and Marketing Manager
- Key Account Manager in PR agencies
- Content and Digital Marketing Manager
- Online Editorial Manager
Internships and stays abroad
Degree programme with intensive in-company training
In the master's program International Corporate Communication and Media Management, Neu-Ulm University offers studies with in-depth practical experience. This includes at least 8.5 months of practical phases including a master's thesis in a company. For more information, please visit www.hnu.de/extra-praxis
Contributions and fees
There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".
Study documents
Curriculums
Module handbooks
Study and examination regulations
- Studien- und Prüfungsordnung ICCMM (gültig ab WS 2026/27)
(opens in a new window)Studien- und Prüfungsordnung (SPO) für den Masterstudiengang International Corporate Communication and Media Management der Hochschule für angewandte Wissenschaften Neu-Ulm vom 22.10.2019, zuletzt geändert durch die Änderungssatzungen vom 02.03.2026 und vom 24.03.2026 - Study and Examination Regulations ICCMM
(opens in a new window)Study and Examination Regulations (SPO) for the Master’s programme in International Corporate Communication and Media Management
General examination regulation
- Current general examination regulations
(opens in a new window)Current general examination regulations - Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
(opens in a new window)Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
Requirements & Application
Admission requirements
- Completed university studies with at least 210 ECTS (University degree does not reach 210 ECTS)
- Grade 2.5 or better
- 60 ECTS from the fields of corporate communications, marketing communications and media management. Within our application process we will proof this knowledge.
- English B2
- For international applicants: German A2
(The language certificate must be submitted by the end of the first semester.) - The programme is approval-free
- Applicants with a Bachelor’s degree from an institution outside the Lisbon Convention must provide a Graduate Record Examination (GRE) General Test. Applicants must achieve a minimum score of 153 in both Verbal Reasoning and Quantitative Reasoning, and a score of 4.0 in Analytical Writing.
- Optional: voluntary admission test to improve the degree grade
Application periods
Winter semester: 02.05. – 31.08.
Summer semester: 15.11. – 15.02.
For non-EU applicants:
Winter semester: 02.05. – 15.07.
Summer semester: 15.11. – 15.01.
Application
You can apply for the degree programme in our application portal within the application deadlines:
FAQ
What qualification is required?
In order to be admitted, you must have a degree from a university or university of applied sciences with a minimum of 210 ECTS credits (or an equivalent degree).
If you completed your degree outside of the German school system, please take note of the additional rules for applying with an international degree.
I did not earn the required 210 ECTS credits with my degree. What can I do?
The following text provides an overview of the key points from the Enrollment Statutes. In case of deviations, the text of the enrollment statutes (opens in a new window) is binding.
In the case of a Bachelor's degree with only 180 ECTS credits, the existing qualification gap of 30 ECTS credits must be filled by proving or successfully completing one of the following prior achievements:
- Co-authorship of a research publication in English (research paper).
- At least 6 months of verifiable full-time professional experience after obtaining the bachelor's degree in an occupation relevant to the study content of the degree program (evidence by employment contract and/or employment references)
- Proof of additional subjects taken amounting to 30 ECTS from a previous degree programme
What average mark is required?
The average mark on your transcript from a university or university of applied sciences must be 2.5 or better.
If you completed your degree outside of the German school system, please take note of the additional rules for applying with an international degree.
How can I improve my Bachelor's grade? (Admission test: GTEBS)
It is optionally possible to take a voluntary entrance test (GTEBS) to improve the bachelor's degree grade.
In principle, the test can be taken as long as you wish before you start your studies or complete your bachelor's degree. It is valid for all future applications. At HNU, you will achieve the following with the test: If you belong to the best 60%, your Bachelor final grade will be improved by 0.3, if you belong to the best 50% by 0.5 and if you belong to the best 40% even by 0.7.
For more information about the test, visit the Institute's site:
Institute for Test and Talent Research (opens in a new window)
The registration for the test "GTEBS" is possible on the following page of the institute:
Registration for GTEBS (opens in a new window)
What previous knowledge is required?
Verifiable knowledge in the area of communication, media, marketing, design, journalism, etc. amounting to 60 ECTS credits.
Are there any programmes in which I would automatically fulfil the 60 ECTS credit requirement?
Yes, a bachelor’s degree at HNU in the Information Management and Corporate Communications programme.
What language skills are required?
For the master’s degree programmes offered in English, you must submit verification of level B2 English language skills with your application. The following are considered suitable verification:
- corresponding results from a recognised language test (e.g. TOEFL, IELTS)
- evidence of adequate language skills from school or university transcripts
- completion of a degree programme that was verifiably taught entirely in English
- evidence that English is your native language
Non-native speakers of German are also required to provide evidence of German language skills at level A2 when enrolling.
Voices on the degree programme
ICCMM was the ideal choice for me, as it prepared me perfectly for leadership roles in International Business.
Contact
Head of the degree programme:
Prof. Dr. Stefanie Schöberl
Subject advisor:
Prof. Dr. Wilke Hammerschmidt
