There were two reasons for renaming the bus stop: Firstly, the name "New University" seemed outdated. After all, HNU has already celebrated its 25th anniversary in 2019 and has been a fixture in the region for years. Secondly, it is more obvious for users of mobility apps such as those of DING or Deutsche Bahn to type "Hochschule Neu-Ulm" into the search field when they want to travel there. Probably only very few people search for "Neue Hochschule".
Finally "Hochschule Neu-Ulm": SWU renames bus stop
Just in time for the timetable change in December 2020, SWU fulfilled the wish of the Marketing and Communication Department of Neu-Ulm University (HNU): the bus stop in front of HNU is now called "Hochschule Neu-Ulm" instead of "Neue Hochschule".