As part of the seminar, which was run in collaboration with Oliver Haustein-Teßmer, a member of the NPG management board, the students first defined precise target audiences. Drawing on research, statistics and personal interviews, they then analysed the needs of their respective audiences.
These insights led to the development of bespoke content strategies – including specific topic ideas, formats and editorial plans. The result: relevant storylines, well-founded decisions and valuable insights into impact-driven content that truly reaches its target audiences.
“The students demonstrated how professional, data-driven content development works today. The combination of analytical depth and creative implementation was particularly impressive,” summarises Prof. Dr Barbara Brandstetter.
About NPG
Neue Pressegesellschaft is the umbrella organisation for numerous digital and print media outlets in south-west and east Germany, whose daily newspaper brands include the Südwest Presse, the Schwarzwälder Bote and the Stuttgarter Zeitung. The media group employs around 3,400 people.
