What happens when students suddenly take the reins of a company? During the two-day business simulation at Neu-Ulm University of Applied Sciences (HNU), the new bachelor’s students took charge of a fictional medium-sized manufacturing company: They made decisions regarding marketing, sales,…

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What role do games play in education, society, and the economy, and how can this knowledge be applied scientifically? These questions are at the heart of the new Game Institute at Neu-Ulm University of Applied Sciences (HNU), which, with its establishment, is creating a central platform for the…

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Do companies still have the final say over their brand—or is that image now shaped by generative AI? This question was the focus of this year’s HNU Connect marketing conference, which took place on September 24 at Neu-Ulm University of Applied Sciences (HNU) with approximately 80 participants. There…

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1,320 new faces on campus, two new degree programs, and a total of 4,700 students: The 2026/27 winter semester has gotten off to a bustling start at Neu-Ulm University of Applied Sciences (HNU). More than half of the first-year students are female; about a quarter come from abroad. With Applied…

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