Professor Dr. Andy Weeger

Professor of Information Management

Head of the degree programme Master of Strategic Information Management

Director of the Institute for Digital Innovation (IDI)

HNU Chief Information Officer (CIO)

Phone: +49 731 /9762-1522

Location: Main Building A, A.1.46

Faculty:
In­form­a­tion Man­age­ment
Address:
Neu-Ulm University of Applied Sciences
Wileystraße 1
89231 Neu-Ulm
Professor Dr. Andy Weeger

Thesis topics

I supervise bachelor's and master's theses that meet high academic standards. This means that theses I supervise are theory-driven, engage rigorously with current peer-reviewed literature, and are typically empirical in nature. A good topic does not fall out of thin air, it requires systematic development, careful problem identification, and a clear theoretical foundation (you need to read a lot, even to develop your topic). If you are interested in writing your thesis with me, I expect you to approach the process with this mindset.

I am open for various topics at the intersection of technology, organizations, and individuals. Below are fields I am particularly interested in. However, if you have another topic in mind, do not hesitate to contact me to discuss it — use Calendly to arrange a meeting.

Social Engineering and Cybersecurity

Social engineering exploits human psychology rather than technical vulnerabilities. This is a core area of my current research, with particular interest in:

  • How do social engineering attacks unfold as processes, and what psychological and contextual factors shape their success?
  • How can process theories (e.g., Affect Infusion Model) explain susceptibility beyond classical dual-process approaches?
  • How do AI-enabled attack techniques (e.g., deepfakes, adaptive phishing) change the nature and effectiveness of social engineering?
  • How can organizations design interventions that address both cognitive and affective dimensions of SE vulnerability?

Human-AI Collaboration and Hybrid Intelligence

As AI systems take on increasingly autonomous roles, the question of how humans and AI can effectively collaborate becomes central. This includes organizational and operational perspectives such as:

  • How must AI systems be designed to work in synergy with humans (complementary strengths, calibrated trust)?
  • How does the distribution of agency shift when AI moves from a supportive tool to a collaborative or coactive partner (e.g., in AIOps)?
  • What accountability and governance frameworks are needed for settings where outcomes emerge from human-AI co-constitution?
  • How can human-AI collaboration enhance learning or staffing processes?
  • How does AI-assisted coding (e.g., GitHub Copilot, Claude Code) transform software development practices, and what new forms of human-AI collaboration emerge in programming workflows?
  • How do developers calibrate trust, maintain agency, and preserve code comprehension when increasingly relying on AI-generated code?

AI and Creativity

AI is increasingly entering creative domains, raising fundamental questions about the nature of creativity, authorship, and professional self-understanding:

  • How does AI reshape creative processes (preparation, incubation, illumination, verification), and where does it augment vs. constrain human creativity?
  • How do creative professionals engage in identity work when AI challenges core values such as originality, authorship, and artistic autonomy?
  • How do the multiple professional identities of creatives (e.g., artist, craftsperson, entrepreneur) shape their adoption or rejection of AI tools?
  • What hybrid intelligence configurations enable genuinely co-creative outcomes rather than mere automation of creative tasks?
  • What ethical tensions arise when AI-generated content blurs the boundaries of human creative contribution?

Professional Identity and Digital Transformation

Digital transformation challenges established professional identities and the routines through which they are enacted:

  • How do professionals engage in identity work when digital technologies disrupt established practices and roles?
  • How does occupational identity shape the adoption, resistance, or creative appropriation of new technologies?
  • What role does identity play in understanding algorithm aversion or appreciation in professional contexts?

AI and Decision-Making

AI-based decision-making raises fundamental questions about trust, fairness, and transparency:

  • Algorithm aversion and appreciation: How do individuals react to AI-made decisions (favorable vs. unfavorable)?
  • How do individuals perceive AI-based performance evaluation, and what determines perceptions of fairness?
  • What types of explanations make AI decision processes more transparent, and how do they affect trust and collaboration?
  • How does "ethical AI" (e.g., AI exposing ethical principles) influence user reactions and decision outcomes?

Twin Transformation (Digitalization × Sustainability)

Twin Transformation examines how digital transformation and sustainability transformation interact — a growing area in my research:

  • How do digital tools embedded in organizational routines enable or constrain sustainable practices?
  • What affordances (e.g., pressuring, resourcing, inspiring) emerge at the intersection of digital and sustainability goals, and under what conditions?
  • How can organizations navigate the paradoxes and tensions that arise when pursuing digital and sustainable transformation simultaneously?
  • How do employees drive Twin Transformation bottom-up, e.g., by adopting or building tools — such as AI-based applications or solutions on low-code development platforms — that facilitate the integration of digital and sustainability goals in their daily work?
  • What role do citizen developers and user-driven innovation play in enabling or hindering Twin Transformation at the operational level?

AI and Behavioral Change

Conversational agents and AI systems open new possibilities for supporting behavioral change:

  • How can conversational agents motivate healthier or more sustainable behavior?
  • How do interactions with conversational agents impact emotional regulation (e.g., stress, loneliness)?
  • What design principles make AI-driven behavioral interventions effective and ethical?

Curriculum Vitae

03/2021

Professor for Informationsmanagement, HNU

10/2019 - 02/2021

Senior Director Strategy & Development, Global IT, Wieland Group
Global responsibility for IT strategy and digitilization, business-IT alignment, project portfolio management, enterprise architecture management (EAM), enablement/training, business intelligence and advanced analytics, post-merger IT integration

01/2019-
09/2019 

Senior Manager Digital Transformation, Wieland Group
Responsibility for the digitalization program at Wieland with focus on internal processes in HR and Finance (Global HR operating model, advanced analytics, ESS, MSS, process mining, RPA)

05/2017-
09/2019

Head of Business-Engineers & Functional Leads, Wieland Group
Global responsibility for business-IT relationships, enterprise architecture management (EAM) and project portfolio management.
Part of the digitalization initiative focusing on collaboration, communication and analytics.

10/2012-
06/2017

Research Assistang,HNU
Initiation of various third-party funded research projects, development of transfer formats in the center for research on service sciences (CROSS), various research projects and teaching assignments

PhD from Bamberg University, Dr. rer. pol, Thesis: "Operational Business-IT Alignment in Healthcare - Theoretical Foundation and Empirical Evidence"

11/20211-
09/2012
IT Project Manager, Wieland Group
Project management (global master data management program), junior project manager for an ERP roll-out project in the USA
2009-
2011
Master-Studium, HNU
Advanced Management, Information Management, Master of Science
2004-
2009
Bachelor-Studum, HS Ulm
Digital Media, Bachelor of Arts
2004-
today
Founder and Partner, vg mediastudio gmbh & co. kg
Branding, Usability, Web and App Development (www.vg-mediastudio.de)
2002-
2004
Trainee, suedfluegel werbeagentur
"Mediengestalter für Digital und Printmedien", IHK

Puplications

2026
2025
2024
2023
2021
2018
2017
2016
2015
2014
2013
2012
2011

Further information

Office hours

Please arrange an appointment via Calendly (opens in a new window)