Professor Patricia Franzreb

Head of the Innovation Space
Head of the Centre for Media & User Experience
Deputy Women's Representative of the Department of Information Management

Phone: +49 731 /9762-1533

Location: Main Building A, A1.43

Address:
Neu-Ulm University of Applied Sciences
Wileystraße 1
89231 Neu-Ulm
DEUTSCHLAND
Patrizia Franzreb
Creative Methods Card Set

Cre­at­ive Meth­ods Card Set

In 2018 Prof. Patricia Franzreb, with the support of Prof. Danny Franzreb, developed the Creative Methods Card Set. It comprises 64 human-centered design methods for the development of innovative new ones as well as for the digitization or optimization of already existing products, processes or services. For more than a year, more than 100 design thinking and user experience design methods have been tested in teaching and agency life, and finally the most useful methods have been combined in a set of cards.

In addition to the content, feel and appearance can also shine: lovingly printed on Multiloft paper, finished with UV varnish, the card set facilitates creative processes, workshops, product development, testings and much more. For our students, the card set has been available for loan from our library since October or directly from Prof. Patricia Franzreb.

Order now your Creative Methods Card Set: cards@hs-neu-ulm.de

59,50 € for professionals, 29,50 € for students. 

New

Design and User Experience

Design always also means communication. The aim of a designer is to develop a uniform communication goal and to implement it consistently in different media. Overall, all this communication should inspire customers, be efficient and effective.

In addition to craftsmanship and a sense of aesthetics, good design requires above all the ability to work out a client's core message through a clear analysis, to develop a mission that inspires clients and supports the client in his communication in the long term. In the subject Media Design I the focus is on the conception, layout and implementation of a corporate design, an image or product campaign and the website for a specific client.

The UX Project is a practice-oriented project in which students develop or optimize individual products and services in small groups for cooperation partners from the business world. Proven human-centered design methods from design thinking and user experience processes are taught and applied in order to generate the highest possible added value for the future users. The customer briefing is followed iteratively by the Understand, Define, Prototype and Testing phases until the final customer presentation. 

In the elective subject Info Design, innovative visualization possibilities are demonstrated and applied. The processed information is presented at the end of the semester in the form of a print medium, film or digital application.

Courses

  • Web Project (engl.)
  • UX Project (engl.)
  • Grundlagen der Gestaltung
  • Mediendesign 1
  • Info Design (WPF)

Vita

  • Since September 2012 Professor for Design and Media at University of Applied Sciences Neu-Ulm (HNU)
  • 2012 Lecturer for Basics of Design at University of Applied Sciences Neu-Ulm (HNU)
  • 2010 Founding Bureau Franzreb GmbH
  • 2009 till 2010 Art Director at Taobot GmbH Agency for Interactive Design & Digital Branding, Frankfurt
  • 2006 till 2008 Art Director and Unit-Leading at Martin et Karczinski, Ageny for Corporate Identity, Design and Branding, Munic
  • 2006 Barcelona (Freelancer)
  • 2003 bis 2006 Art Director (Massmann, Neußer Advertising Agency, München)
  • 2002 Diplom Communication Design at University of Applied Sciences Würzburg-Schweinfurt, Faculty Design
  • 2000 semester abroad in Chile, Studies of Design at ARCOS Instituto de Arte y Communicaçion Santiago de Chile
  • 1997 till 2002 Studies Communication Design at University of Applied Sciences Würzburg-Schweinfurt, Faculty Design

Awards

  • 3x IF Communication Design Award
  • 3x red dot Award
  • Adam Award – Gold
  • 2x DDC Award
  • 2x good Design Award
  • ddc Nomination
  • Jahrbuch der Werbung

Publications

Franzreb, Patricia and Franzreb, Danny (2018) Creative Methods Card Set. Get creative. Be innovative.
Franzreb, D. and Franzreb, P. (2016) Designing With Human Centered Usability Standards. (opens in a new window)UX Booth.
Franzreb, D. and Franzreb, P. (2016) Setting Standards for Usability Testing. (opens in a new window) UX Booth.
Franzreb, D. and Franzreb, P. (2012) Arial Ade. (opens in a new window) Page Magazine.
Franzreb, Patricia (2006) Illustrations. vorn Magazine.

Exhibitions & fairs

Digital permanent exposition: https://showcase.hs-neu-ulm.de/
UXC – User Experience Conference, Neu-Ulm 2018
UXC – User Experience Conference, Neu-Ulm 2016
Unnützes Wissen über unsere HNU – exposition and brochure with students in the course Info Design, Neu-Ulm 2020
Unnützes Wissen über unsere HNU – exposition and brochure: 25th anniversary University of Applied Sciences, Neu-Ulm 2019
Unnützes Wissen über unsere HNU – exposition and brochure with students in the course Info Design, Neu-Ulm 2018
Unnützes Wissen über unsere HNU – exposition with students in the course Info Design, Neu-Ulm 2017
Unnützes Wissen über unsere HNU – exposition and brochure with students in the course Info Design, Neu-Ulm 2016
Heimat – exposition of the course Info Design, Neu-Ulm 2015
Occhio Fair, light and building Frankfurt 2008
Occhio Fair, euroluce Mailand 2007
Kommod – Kombinierbare Mode, Würzburg 2002
Designvergnügen, Würzburg 2001

Links