Professorin Andrea Kimpflinger

Internship Coordinator and Head of the degree programme Information Management and Corporate Communications

Head of the HNU Examinations Board

Head of the Competence Center Corporate Communications

Message to Professorin Andrea Kimpflinger

Phone: +49 731 /9762-1508

Location: Main Building A, A.1.51

Faculty:: Information Management
Address:: Neu-Ulm University of Applied Sciences
Wileystraße 1
89231 Neu-Ulm

Courses

Communications Design/Marketing Communication (in German)
Communication Project 'Breitseite'
Corporate Communications (in German)
Social Media (in German)
Corporate Communications (in German)
Marketing (in German)

Vita

Professional activity

Since Semptember 2002 Professor of Communication Design at the Neu-Ulm University of Applied Sciences
Project-based part-time marketing communications and public relations for Agent25, Stockholm/Sweden, CommuniGate Systems, San Francisco/USA, and Omni Technologies, Edmonton/Canada
Marketing Com4IT, Communication for medium-sized companies Compaq/HP (branch: IT), Munich
Marketing Central Europe Sendmail Inc. (branch: IT), San Francisco/Munich
Marketing, Ibykus AG (sector: IT), Erfurt/Munich
Global Marketing, assyst GmbH (Industry sector: IT/Textile Industry)
Creative Director, Das Ideenhaus (Industry: Communication Agency), Nuremberg
Creation, CAT advertising agency (branch: communication agency), Frankfurt
Creation, Hiel/BBDO (Industry: Communication Agency), Munich

Studies

Studied communication design, Munich, graduated as a designer
Studied graphics, German Master School for Fashion, Munich
Studied art history and philosophy at the LMU Munich

Publications

Journal Publications

Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2026) Künstlich | Artificial. (opens in a new window) Breitseite (17).
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2025) Reflexion | Reflection. (opens in a new window) Breitseite, 16.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2024) Punkt - Kreis - Kugel | Dot - Circle - Ball. (opens in a new window) Breitseite, 15.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2023) Wechsel | Change. (opens in a new window) Breitseite, 14.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2022) Werte | Values : Why is this 1,50€ at the supermarket... (opens in a new window) Breitseite, 13.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2021) Distanz | Distance. (opens in a new window) Breitseite, 12.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2020) Flow. (opens in a new window) Breitseite, 11.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2019) Spuren | Traces. (opens in a new window) Breitseite, 10.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2018) Bewegung | Movement. (opens in a new window) Breitseite, 9.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2017) Reduzierung | Reduction. (opens in a new window) Breitseite, 8.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2016) Schutz | Shelter. (opens in a new window) Breitseite, 7.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2015) Sechs - Six. (opens in a new window) Breitseite, 6.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2014) Tiefe | Depth. (opens in a new window) Breitseite, 5.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2013) Heimat | Home. (opens in a new window) Breitseite, 4.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2012) Transparenz - transparency. (opens in a new window) Breitseite, 3.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2011) 42 - und was war die Frage? (opens in a new window) Breitseite, 2.
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Kimpflinger, Andrea and Hochschule Neu-Ulm, Studiengang IMUK, eds. (2010) Blickpunkt : Perspektivenwechsel. (opens in a new window) Breitseite, 1.
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Kimpflinger, Andrea (2008) Web 2.0 ist heute. Wie wird Web 3.0 unsere Kommunikation verändern. (opens in a new window) Technik in Bayern (3).

Book Sections

Hammerschmidt, Wilke and Kimpflinger, Andrea (2023) Künstliche Intelligenz im Tourismus-Marketing – Mehrwert-Potenziale für die Customer Journey. (opens in a new window) In: Digital Leadership im Tourismus : Digitalisierung und Künstliche Intelligenz als Wettbewerbsfaktoren der Zukunft / Gardini, Marco A. ; Sommer, Guido (Hrsg.). Wiesbaden: Gabler, pp. 197-213. ISBN 9783658375454
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Reports

Boscheinen, Jens and Fleissner, Thomas and Hammerschmidt, Wilke and Kimpflinger, Andrea and Kormann, Julia (2019) Corporate Social Responsibility in der InnoSüd-Region - eine Bestandsaufnahme. (opens in a new window) Working Paper, Nr. 40, Neu-Ulm: Hochschule für angewandte Wissenschaften.
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Kimpflinger, Andrea and Schulz, Sibylle (2018) Facebook, Twitter et al. auf Chinesisch - Potentiale und Perspektiven : Facebook, Twitter et al. in Chinese - potentials and perspectives. (opens in a new window) Working Paper, Nr. 38, Neu-Ulm: Hochschule für angewandte Wissenschaften.
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Kimpflinger, Andrea and Klein, Julian-Frederic and Schulz, Sibylle (2014) Potentiale von On-Demand-Musik-Streaming. (opens in a new window) Working Paper, Nr. 31, Neu-Ulm: Hochschule für angewandte Wissenschaften.
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Kimpflinger, Andrea and Wanninger, Benjamin (2012) Mobile Tagging. (opens in a new window) Working Paper, Nr. 20, Neu-Ulm: Hochschule für angewandte Wissenschaften.
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Further information

Office hours

Monday from 17.15

Only by prior arrangement by e-mail or telephone