Professorin Andrea Kimpflinger
Internship Coordinator and Head of the degree programme Information Management and Corporate Communications
Head of the HNU Examinations Board
Head of the Competence Center Corporate Communications
Courses
- Communications Design/Marketing Communication (in German)
- Communication Project 'Breitseite'
- Corporate Communications (in German)
- Social Media (in German)
- Corporate Communications (in German)
- Marketing (in German)
Vita
Professional activity
- Since Semptember 2002 Professor of Communication Design at the Neu-Ulm University of Applied Sciences
- Project-based part-time marketing communications and public relations for Agent25, Stockholm/Sweden, CommuniGate Systems, San Francisco/USA, and Omni Technologies, Edmonton/Canada
- Marketing Com4IT, Communication for medium-sized companies Compaq/HP (branch: IT), Munich
- Marketing Central Europe Sendmail Inc. (branch: IT), San Francisco/Munich
- Marketing, Ibykus AG (sector: IT), Erfurt/Munich
- Global Marketing, assyst GmbH (Industry sector: IT/Textile Industry)
- Creative Director, Das Ideenhaus (Industry: Communication Agency), Nuremberg
- Creation, CAT advertising agency (branch: communication agency), Frankfurt
- Creation, Hiel/BBDO (Industry: Communication Agency), Munich
Studies
- Studied communication design, Munich, graduated as a designer
Studied graphics, German Master School for Fashion, Munich
Studied art history and philosophy at the LMU Munich
Publications
Journal Publications
- Kimpflinger, Andrea (2008) Web 2.0 ist heute. Wie wird Web 3.0 unsere Kommunikation verändern. (opens in a new window) Technik in Bayern (3).
Book Section
- Hammerschmidt, Wilke and Kimpflinger, Andrea
(2023)
Künstliche Intelligenz im Tourismus-Marketing – Mehrwert-Potenziale für die Customer Journey. (opens in a new window)
In:
Digital Leadership im Tourismus : Digitalisierung und Künstliche Intelligenz als Wettbewerbsfaktoren der Zukunft / Gardini, Marco A. ; Sommer, Guido (Hrsg.).
Wiesbaden: Gabler, pp. 197-213.
ISBN 9783658375454
view fulltext
Reports
- Boscheinen, Jens and Fleissner, Thomas and Hammerschmidt, Wilke and Kimpflinger, Andrea and Kormann, Julia
(2019)
Corporate Social Responsibility in der InnoSüd-Region - eine Bestandsaufnahme. (opens in a new window)
Working Paper, Nr. 40, Neu-Ulm: Hochschule für angewandte Wissenschaften.
view fulltext - Kimpflinger, Andrea and Schulz, Sibylle
(2018)
Facebook, Twitter et al. auf Chinesisch - Potentiale und Perspektiven : Facebook, Twitter et al. in Chinese - potentials and perspectives. (opens in a new window)
Working Paper, Nr. 38, Neu-Ulm: Hochschule für angewandte Wissenschaften.
view fulltext - Kimpflinger, Andrea and Klein, Julian-Frederic and Schulz, Sibylle
(2014)
Potentiale von On-Demand-Musik-Streaming. (opens in a new window)
Working Paper, Nr. 31, Neu-Ulm: Hochschule für angewandte Wissenschaften.
view fulltext - Kimpflinger, Andrea and Wanninger, Benjamin
(2012)
Mobile Tagging. (opens in a new window)
Working Paper, Nr. 20, Neu-Ulm: Hochschule für angewandte Wissenschaften.
view fulltext
Further information
Office hours
Monday from 17.15
Only by prior arrangement by e-mail or telephone
