Main areas of re­search

Prof. Dr. Markus Caspers

  • Semiotics and socio-semantics as analysis methods for brands, product design and product communication

  • Visual communication and image design

  • Transformation Design, Critical Design
  • Automotive Design

Prof. An­drea Kim­p­flinger

  • Visual communication / Corporate Design
  • Paid / Owned / Earned Media Communication
  • Social Media in Marketing and PR
  • Big Data based marketing

Prof. Dr. Wilke Ham­mer­schmidt

  • Strategic Corporate Communications
  • Online communication and online marketing
  • CSR Communication
  • Big Data based marketing

Publication lists of the individual professors can be found on the respective profile pages.