Research
Main areas of research
Prof. Dr. Markus Caspers
Semiotics and socio-semantics as analysis methods for brands, product design and product communication
Visual communication and image design
- Transformation Design, Critical Design
- Automotive Design
Prof. Andrea Kimpflinger
- Visual communication / Corporate Design
- Paid / Owned / Earned Media Communication
- Social Media in Marketing and PR
- Big Data based marketing
Prof. Dr. Wilke Hammerschmidt
- Strategic Corporate Communications
- Online communication and online marketing
- CSR Communication
- Big Data based marketing
Publication lists of the individual professors can be found on the respective profile pages.
