Growth and Sales Strategy
The competence centre is the only academic institute in Germany that combines the strategic development of sales organizations and brands with qualitative and quantitative market research as well as expertise in sales and trademark law. Special emphasis is placed on the following areas: Employer Branding, Good Brand, digitalization of sales and price management.
Cooperations of the competence centre with companies, chambers, associations and educational institutions take place on a regional and supra-regional level.
The leading professors of the competence centre have many years of experience in consulting companies and pursue a close connection between science and business.
Research Professor "Sales Management and Sales Intelligence"
Head of the Centre for Growth and Sales Strategy
Alumni Representative of the Department of Business and Economics
Phone: +49 731 /9762-1416
Location: Edisonallee 7, E7.2.06