In­nov­a­tion Space

An inspiring place that enables students, researchers and companies to meet the challenges of the digital world in a creative environment and use design thinking, user experience design and lean management methods to create innovative solutions to master the digital transformation.

Laboratory team
Prof. Patricia Franzreb
Prof. Danny Franzreb
Janine Anderson
Niklas Müller
Extended Team
Prof. Dr. Klaus Lang
Prof. Dr. Daniel Schallmo
Main areas of research
Business models
Consumer and working worlds
[Translate to English:] Stilvoll und schlichte eingerichteter Aufenthaltsraum

Top­ics and fields of ap­plic­a­tion re­search, teach­ing, trans­fer

The Innovation Space stands for Science, Prototyping and Creative Experiences. It is an inspiring place to find and test customer-centric solutions to the challenges of the digital world. To this end, methods and processes from Design Thinking, User Experience Design and Lean Management are used and, where necessary, implemented with digital technologies in order to efficiently design new solutions for digital transformation and consistently align them with the needs of the user.

These methods are trained and tested in specially designed creative spaces on concrete tasks. Characteristic for the new methods are the realisation and testing of prototypes to enable fast customer feedback and iteration in agile teams.

The planned thematic fields, overarching all fields of application are

Design Thinking, User Experience Design and Digital Technologies

  • Development of creative formats
  • Transfer of methodological knowledge
  • Implementation of projects and workshops
  • Application forms of digital technologies

Mixed reality

  • Research on user experience in mixed reality applications
  • Development of mixed reality applications (idea to product)
  • Use of mixed reality in creative work and prototyping


  • In the process of Design Thinking
  • Rapid prototyping through 3D printing
  • Virtual prototyping in mixed reality
  • Digital prototyping

Digital technologies

  • Mixed Reality (VR/AR)
  • 3D printing

Specific laboratory equipment and facilities

The premises and equipment are specially equipped to meet the requirements of dynamic and cooperative processes, for the construction of prototypes, for the use of 3D printers for the visualisation of virtual prototypes and the associated production facilities. The application and use of digital technologies can be researched, further developed and made accessible to partners in practice.

The equipment includes:

  • Flexible, stimulating equipment for creative work processes
  • Rooms for workshops and teaching
  • Multiple 3D printing systems for rapid prototyping 
  • Mixed reality laboratory for virtual prototyping and MR application development
  • Classical modelling space for design thinking processes and in addition to digital prototyping
  • Digital technologies for application and further development in business processes and for research scopes

You are welcome to visit us at the Innovation Space at John-F.-Kennedy-Strasse 7 in Neu-Ulm.

You can find out more about the reservation process here.

Brief insight into the Innovation Space

Contact person

Patrizia Franzreb

Pro­fess­orin Pa­tri­cia Fran­zreb

Head of the Innovation Space

Head of the Centre for Media & User Experience

Deputy Women's Representative of the Department of Information Management

Phone: +49 731 /9762-1533

Location: Main Building A, A1.43

To profile of Professorin Patricia Franzreb

Daniel Schallmo

Pro­fessor Dr. Daniel Schallmo

Professor für Digitale Transformation und Entrepreneurship

Studiengangleitung Master Digitale Transformation und Global Entrepreneurship

Leiter des Instituts für Entrepreneurship, Innovation und Nachhaltigkeit

Mitglied des Instituts für Digitale Transformation

Phone: 0731/9762-1531

Location: Edisonallee 1, E1.1.02

To profile of Professor Dr. Daniel Schallmo

[Translate to English:] Professor Danny Franzreb

Pro­fessor Danny Fran­zreb

Head of the Centre for Media & User Experience

Head of the Innovation Space

Responsible for study focus Media & Communications

Phone: +49 731 /9762-1515

Location: Main Building A, A.1.42

To profile of Professor Danny Franzreb