Flex­ible bund­ling of het­ero­gen­eous ser­vices (Fle­buh)

Due to innovations in the field of information and communication technologies, there is a greater digitisation of services. One consequence is complex and individualised bundles of services which companies offer jointly on the market. In reality, however, these service bundles only comprise very homogeneous services (e.g. travel portals). In the case of heterogeneous services, end customers have so far had to select and coordinate the providers independently, which is associated with a high degree of complexity. In order to be able to realise such offers in the future, the following research question will be investigated: Which technological and business management prerequisites are necessary for companies to offer heterogeneous service bundles to customers? In addition to technological prerequisites, the study thus also focuses on enabling an economic "win-win" situation.
Professor Dr. Heiko Gewald

Con­tact & Pro­ject leader:
Pro­fessor Dr. Heiko Ge­wald

Research Professor of Information Management

Director of the Centre for Research on Service Sciences (CROSS)

Phone: +49 731 /9762-1521

Location: Main Building A, A.1.55

To profile of Professor Dr. Heiko Gewald


Prof. Dr. Heiko Gewald, Project Manager
Thomas Schulz, Research Asistant


Alphabet Fleet Management GmbH
Project duration
May 2015 to July 2018
  • Federal State
Pro­ject sec­tion
  • Research & Transfer
Cross-cut­ting top­ics
  • Business processes
Main areas of re­search
  • Mobility & Logistics
  • Business models & Entrepreneurship
Ref­er­ence period
  • National


Supported by the Bavarian State Ministry for Science and Art, as part of the programme to promote applied research and development at universities for applied sciences