Mobile together in the Ulm/Neu-Ulm/Alb-Danube II region

Building on the project Gemeinsam Mobil I, the focus in Gemeinsam Mobil II is on the investigation of individual needs and barriers with regard to car-sharing offers in the cities of Ulm, Neu-Ulm and the district of Neu-Ulm. For this purpose, a real-life laboratory will test how a regional car-sharing platform is accepted and at which points adjustments should be made or inhibitors limit its use. The aim is to enable the active city administration to create user-oriented offers and to bring about a change in the mobility behaviour of the urban society through sensible alternatives. Changes in change management and communication (change communication) form the framework of the project.
 
Professor Dr. Wilke Hammerschmidt

Contact & Project leader:
Professor Dr. Wilke Hammerschmidt

Professor for PR and Marketing Communications

Head of the Competence Center Corporate Communications

Study Advisor Master International Corporate Communication and Media Management

To profile of Professor Dr. Wilke Hammerschmidt

Team

Prof. Dr. Julia Kormann
Jens Boscheinen, Research Assistant

Financing

by the Ulmer Initiativkreis nachhaltiger Wirtschaftsentwicklung e.V.

Overview

Partners
Local Agenda 21 Ulm
County Neu-Ulm
European Office of the City of Ulm
Carpooling agency
Campusride
Public utility company Ulm / Neu-Ulm
University of Ulm
Project duration
July 2018 to December 2019
Donors
  • Others
Project section
  • Research & Transfer
Cross-cutting topics
  • Ethics / Sustainability / Responsibility
  • Communication
Main areas of research
  • Mobility & Logistics
Reference period
  • National