Value con­tri­bu­tion of Busi­ness In­tel­li­gence (BI)

Business Intelligence (BI) refers to procedures, processes and systems that support the preparation and analysis of data. From this data, in turn, information and insights are gained that support both operational and strategic decisions and help to deploy resources in a targeted manner. 
In practice, the use of Business Intelligence lacks an important orientation towards the business processes. This makes it difficult to see the benefits of BI technologies, from which the main objective of the project was derived to make the benefits of Business Intelligence more transparent for companies. In cooperation with SAP Germany and the South African University of the Western Cape (UWC), the research project created a process-related framework against which the interactions between BI and corporate success can be measured and evaluated. 


Prof. Dr. Olaf Jacob, Project Manager
Karin Hartl, Hochschule Neu-Ulm
Kamer Kartalbas-Aksoy, Hochschule Neu-Ulm
Reinhold Exner (SAP)
Martin Schulte (SAP)
Prof. Louis Fourie (UWC)


SAP Germany AG & Co. KG
University of the Western Cape (UWC), South Africa
Project duration
May 2012 to December 2016
  • Federal State
Pro­ject sec­tion
  • Research & Transfer
Cross-cut­ting top­ics
  • Data Analytics
  • Business processes
Main areas of re­search
  • Business models & Entrepreneurship
Ref­er­ence period
  • International


by the Bavarian State Ministry for Science and Art, under the programme for the promotion of applied research and development at universities for applied sciences