Research
The Sales and Sustainable Business Institute (SSBI) conducts practical and interdisciplinary research in the areas of sales, digital transformation and sustainable business models. Our research aims to analyse current challenges and develop innovative solutions that advance both science and practice.
Prizes & Awards
DIVR Science Award in the ‘Best Concept’ category
On 22 August 2020, the team behind the InnoSÜD sub-project ‘Sales Lab’ at the Competence Centre for Growth and Sales Strategies received the DIVR Science Award. The German Institute for Virtual Reality (DIVR) presents this award to recognise innovative solutions in virtual, augmented and mixed reality from the higher education sector. The virtual negotiation training developed by the team led by Prof. Dr. Alexander Kracklauer, Barbara Dannenmann and Jan Fiedler prevailed against four other projects in the final round in the ‘Best Concept’ category. The award was presented at the Places_Virtual Reality Festival in Gelsenkirchen.
Community Award des NextReality.Contest
On 10 December 2020, the team behind the InnoSÜD sub-project ‘Sales Lab’ at Neu-Ulm University of Applied Sciences (HNU) received the Community Award from NextReality.Contest. For the Community Award, internet users could vote for their favourite from the scene on the NextReality.Contest website for a month. From over 80 submissions, the virtual negotiation training ‘Beat the Bot’ ultimately prevailed in a neck-and-neck race against two other projects in the final round.
