Information Management Automotive (BSc)
Shape the mobility of the future - instead of just experiencing it!
Do you enjoy innovative solutions and wonder whether you really always have to wait for the bus or train - or whether there is a better way? Whether AI can prevent accidents in the future? What Tesla does differently to Mercedes? Whether e-scooters are profitable and which mobility models will shape the future? Do you think individual mobility is important, but want to make it sustainable and environmentally friendly?
Digital solutions provide the answers: they improve vehicles with smart assistants and apps, enable car and bike sharing and connect development, production and sales in the Internet of Things. If you want to play a part in this, the degree programme offers you the opportunity: in practical projects, you will develop the skills to understand, design and market smart solutions - and build functioning prototypes in the automotive laboratory as part of a team.
About the programme
Contents of the programme
The bachelor's program imparts specialist competencies in business informatics and combines them with practical approaches to solving problems in the automotive and mobility industry. During the bachelor's program, you will gain a holistic understanding of the players in the industry, the products and services, and the business and management processes. The focus is on current and upcoming challenges at mobility providers, IT and industry service providers, automotive manufacturers, suppliers and dealers.
You will learn how all these players and functions are supported in their work by information systems and how information technology makes products and services better or makes them possible in the first place. This will equip you to play an important role in the ongoing and future digitization of mobility.
Structure of the programme
In the first two semesters (basic studies) you will learn the basics of business and information technology and acquire an overview of the industry, products and services and their technical background.
1st semester
Business decisions
Automotive industry and technology
Applied statistics and mathematics
Information technology and data structures
Project on object-oriented programming
Business English 1: Understanding and Questioning Information
2nd semester
Product Creation
Corporate Planning and Control (ERP Project)
Business English 2: Presenting and Analyzing Data
Communication technology and systems
Design and use of databases
Digitalization of business processes
In semesters 3, 4 and 5 (major and specialization), you will expand your knowledge and develop competencies in methods and solutions in the core business processes of the industry through projects and case studies.
3rd Semester
Service management in aftersales
Production and quality management
Software engineering project - applying theory in practice
Software engineering and cooperative project management
Orientation: focus areas and practical semester
4th semester
Product Lifecycle Management and PLM Systems
Supply Chain Management
Scientific work and research methods
Emphasis 1
5th semester
Sales, Branding and Design
International Business Negotiations
Seminar paper
Emphasis 2
In the 4th and 5th semester you have the possibility to choose two out of six specialization options in order to set your personal focus:
Emphasis (specialization options)
Mobility Megatrends
Entrepreneurship in Mobility
Artificial Intelligence and Mobility
Data Privacy and Ethical Leadership
Predictive Models
Performance Management
Between the fourth and sixth semester you can flexibly plan your practical study semester. Preferably, you will find a position with companies in the industry.
The degree programme is completed with a bachelor thesis and an associated seminar, which is often based on a practical problem and is worked on with a practice partner. In addition, you have the opportunity to choose elective subjects or excursions from the university's range of courses according to your preferences.
Special features
Double Degree IMA
You want to study abroad without losing time? Really, with a second university degree?
Then IMA is the right choice for you! The program offers you the opportunity to go to the Oulu University of Applied Sciences (OAMK) in Finland in your second year and study "Information Technology Engineering" in English for a good year full-time. In return, you will receive a second, additional bachelor's degree in engineering (B.Eng.) from OAMK afterwards, which will make your international experience and your additional engineering qualification clearly visible to any employer. Best of all, the year in Oulu is fully recognized in IMA, so you don't have to study longer overall!
Excursions
We offer exciting field trips as electives to explore mobility around the world as a real-world laboratory.
Practical Work
Practical work in our IMA lab allows you to acquire knowledge through application and your own experience individually and as part of a team from the very first semester.
Partner universities
You can study at many other partner universities abroad with the possibility of receiving credit for your studies there.
Small groups and individual support
You will study in small groups as well as individual supervision with coaching from professors from day one.
Career perspectives
Opportunities and jobs for graduates
Mobility and the industry are currently undergoing major changes. This creates opportunities and jobs for graduates. Professionals who know what IT is used for what purposes and what makes good automotive IT applications or mobility apps stand out and how to create them are in high demand and in high demand. They decide where certain applications can make future mobility more attractive and production and business processes more efficient.
For example, the job exchange of the magazine Automobilwoche (jobs.automobilwoche.de) lists more than 60,000 job offers.
Graduates of the program are employed by automotive manufacturers, suppliers or dealers and service companies - for example in purchasing, logistics, sales or IT organization.
Thanks to your overarching process knowledge, you will also work as an internal or external consultant. The vehicle as an end product also contains information and communication technology. This is where your IMA knowledge and social skills are in demand as a project manager in joint projects with vehicle development.
Founding a start-up
It is also possible to found and market your own ideas yourself in the form of a start-up.
Possible fields of activity are, for example:
- Development and introduction of new mobility services and concepts
- Adaptation and introduction of electronic information systems
- Project management
- Consulting
- App development
- Evaluation and introduction of new technologies, e.g. artificial intelligence
- Business intelligence and data analysis
- Analysis and optimization of business processes
Practice and stays abroad
- Stays abroad are feasible from the 4th semester and are supported by our International Office.
- The mandatory internship can be scheduled flexibly between the 4th and 6th semester. An internship or a Bachelor thesis abroad are also possible.
Contributions and fees
There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".
Study documents
Curriculums
- Studienplan (Studienbeginn ab SS 2025) - gültig ab SS 26
(opens in a new window)gültig ab 01.03.2026 - Studienplan (Studienbeginn ab SS 2025)- gültig bis WS 25
(opens in a new window)gültig bis 28.02.2026 - Studienplan (Studienbeginn WS 2022/23 - WS 2024/25) - gültig ab SS 26
(opens in a new window)gültig ab 01.03.2026 - Curriculum (from the beginning of the WS 2022/23) (DE)
(opens in a new window)gültig bis 28.02.2026 - Studienplan (Studienbeginn WS 2019/20 bis SS 2022)
(opens in a new window) - Curriculum (from the WS 2016/17 until the SS 2019) (DE)
(opens in a new window) - Curriculum (from the WS 2012/13 to the SS 2017) (DE)
(opens in a new window)
Module handbook
Study and examination regulations
- Studien- und Prüfungsordnung (ab 01.03.2026)
(opens in a new window)vom 24.07.2019 in der Fassung vom 11.11.2025 - Studien- und Prüfungsordnung (01.03.2025-28.02.2026)
(opens in a new window)vom 24.07.2019 in der Fassung vom 23.10.2024 - Studien und Prüfungsordnung (01.03.2024 - 28.02.2025)
(opens in a new window)vom 24.07.2019 in der Fassung vom 05.02.2024 - Studien und Prüfungsordnung (28.07.2023 -29.02.2024)
(opens in a new window)vom 24.07.2019 in der Fassung vom 18.07.2023 - Study and Examination Regulations (dated 24.07.2019 as amended 28.03.2023)
(opens in a new window)(vom 24.07.2019 in der Fassung vom 28.03.2023) - Study and Examination Regulations (dated 24.07.2019 as amended on 25.10.2022)
(opens in a new window)(vom 24.07.2019 in der Fassung vom 25.10.2022) - Special study and examination regulations (version 28.04.2022) (DE)
(opens in a new window)(vom 24.07.2019 in der Fassung vom 28.04.2022) - Studien- und Prüfungsordnung (WS19/20-WS21/22)
(opens in a new window)(vom 24.07.2019) - Special study and examination regulations (valid from winter semester 2019/20) (DE)
(opens in a new window)
Requirements & Application
Admission requirements
- At least advanced technical college entrance qualification (valid in Bavaria)
- For international applicants: German C1
- The programme is approval-free
Application periods
Winter semester: 02.05. – 15.07.
The programme is only offered in the winter semester.
Application
You can apply for the degree programme in our application portal within the application deadlines:
Voices on the degree programme
Contact

Head of the degree programme:
Prof. Dr. Jörg-Oliver Vogt
Subject advisor:
Prof. Dr. Dany Meyer











