Digital Transformation and Global Entrepreneurship (MSc)
Design and experience digital business models
Rapid technological developments dominate the business models of tomorrow. In order to design these in such a way that they are successful on the market in the long term, a corresponding mindset is required in addition to certain methods for identifying potential and putting it into practice. With this degree programme, we serve precisely these key factors because in our labs you will learn everything you need to establish yourself as an entrepreneur or intrapreneur in an international environment.
- Startup Lab
Here you will learn everything about global entrepreneurship, e.g. ideation and prototyping, identifying trends, international startup mentality, branding and funding/financing startups. - Digital Lab
The Digital Lab is all about digital transformation, e.g. digital technologies and their implementation in terms of a company's digital strategy. - Research Labs
In the Research Lab, you will learn how to position yourself in science for the topics of the Startup Lab and Digital Lab.
Note: Please read the FAQ on the degree programme (opens in a new window) carefully before applying.
About the programme
Contents of the programme
Benefit for the students:
- Develop new ways of thinking
in order to take advantage of opportunities in an organisation or company at a global level. - Identify potential innovations
that drive digital transformation at an international level. - Be able not only to manage digital transformation,
but also shape it. - Develop your own scalable ideasall the way to market maturity
by working on a team project. - Use our international network
to enable global action. - Exchange ideas with like-minded people,
entrepreneurs and founders. - Receive comprehensive, in-depth training
thanks to our start-up, digital and research labs. - Develop and apply research methods
that make our graduates sought-after young scientists in the field of digital transformation and global entrepreneurship.
Structure of the degree programme
1st semester
- Strategic and Technological Foresight
- Entrepreneurial Ideation and Prototyping
- Digital Transformation and Entrepreneurship
- Digital Business Models and Approaches
- Applied Artificial Intelligence
- Research Methods I
2nd semester
- International Entrepreneurship
- International Strategic Management
- Entrepreneurial Funding and Finance
- Disruptive Technologies
- Digital Implementation and Change
- Research Methods II
3rd semester
- Scientific Research Lab I
- Scientific Research Lab II
- Master’s Thesis (incl. Kolloquium)
Special features
Action Learning
We attach great importance to the application of content. This starts with the didactic concept of the degree programme, which is mainly based on action learning.
Network in practice
We also use our practical network to give you regular opportunities to work with companies (e.g. Makeathon or concept seminar).
Career perspectives
Graduates can work as:
- Global entrepreneurs,
who start and expand their own businesses, scale and network at a global level; connection to HNU activities and infrastructure. - Intrapreneurs, business developers, innovators, strategists, digital transformers
who drive companies and organisations forward internationally. - Young scientists
for the areas of digital transformation and global entrepreneurship.
Contributions and fees
There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".
Study documents
Module handbooks
Study and examination regulations
- Current Study and Examination Regulations (SPO) for the Master’s programme Digital Transformation and Global Entrepreneurship
(opens in a new window)Study and Examination Regulations (SPO) for the Master’s programmeDigital Transformation and Global Entrepreneurship - Studien- und Prüfungsordnung DTE (ab WS 2026)
(opens in a new window)Studien- und Prüfungsordnung (SPO) für den Masterstudiengang Digital Transformation and Global Entrepreneurship der Hochschule für angewandte Wissenschaften Neu-Ulm vom 27.04.2021, in der Fassung vom 24.03.2026, gültig ab 01.09.2026
General examination regulation
- Current general examination regulations
(opens in a new window)Current general examination regulations - Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
(opens in a new window)Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
Requirements & Application
Admission requirements
- University degree with a minimum of 210 ECTS credits (University degree does not reach 210 ECTS)
- Applicants holding a bachelor’s degree comprising 180 ECTS credits must complete the four-semester programme (120 ECTS). In this programme, the first semester comprises six modules: German for Academic Studies, Integrated Skills: Academic English, Intercultural Skills, Research Skills, and two subject-specific modules.
Applicants holding a Bachelor’s degree with 180 ECTS credits from a higher education institution within the Lisbon Convention must, as an alternative, make up the existing qualification gap of 30 ECTS credits by providing evidence of, or successfully completing, one of the following prerequisites:
- Co-authorship of a research publication in English (research paper)
- At least 6 months’ verifiable full-time professional experience following the award of the Bachelor’s degree in a role relevant to the programme’s subject matter (evidenced by an employment contract and/or employment references)
- Evidence of additional modules totalling 30 ECTS credits from a previous degree programme.- Applicants with a Bachelor’s degree from an institution outside the Lisbon Convention must provide a Graduate Record Examination (GRE) General Test. Applicants must achieve a minimum score of 153 in both Verbal Reasoning and Quantitative Reasoning, and a score of 4.0 in Analytical Writing.
- Average mark of 2.5 or better
- 10 ECTS in the fields of digitalisation and 10 ECTS in the fields of business administration (or entrepreneurship)
- For international applicants: German A2 (Proof of language proficiency must be submitted by the time of enrollment.)
- The programme is approval-free
Application periods
Winter semester: 02.05. – 31.08. with a 210 ECTS Bachelor's degree
For non-EU applicants:
Winter semester: 02.05. - 15.07.
Summer semester: 15.11. - 15.01. for non-EU applicants with a 180 ECTS Bachelor's degree
Application
You can apply for the degree programme in our application portal within the application deadlines:
FAQ
How can I improve my bachelor grade? (Admission test: GTEBS)
It is optionally possible to take a voluntary entrance test (GTEBS) to improve the bachelor's degree grade.
In principle, the test can be taken as long as you wish before you start your studies or complete your bachelor's degree. It is valid for all future applications. At HNU, you will achieve the following with the test: If you belong to the best 60%, your Bachelor final grade will be improved by 0.3, if you belong to the best 50% by 0.5 and if you belong to the best 40% even by 0.7.
For more information about the test, visit the Institute's site:
Institute for Test and Talent Research (opens in a new window)
The registration for the test "GTEBS" is possible on the following page of the institute:
Registration for GTEBS (opens in a new window)
What language skills are required?
For the master’s degree programmes offered in English, you will need to submit evidence of level B2 English language skills with your application. This can be done in the following ways:
- corresponding results from a recognised language test (e.g. at least 72 points in TOEFL-IBT)
- evidence of adequate language skills from school or university transcripts
- completion of a degree programme that was verifiably taught entirely in English
- evidence that English is your native language
Non-native speakers of German must also provide proof of German language skills at level A1 upon enrolment. Upon request, this proof can be submitted later during the first semester.
Important FAQ
Voices on the degree programme
Contact

Head of the degree programme & Subject advisor
Prof. Dr. Daniel Schallmo











