Business Studies (BA)
Why the study programme Business Studies?
A degree in business studies will equip you with great knowledge in the field of economics necessary for taking on management responsibilities or conducting research.
The more than 18 unique specialisations in business studies offered at the Neu-Ulm University of Applied Sciences make it possible for you to choose a concentration that will be directly applicable when you start your career.
This bachelor’s programme enables graduates to quickly enter a career in management, regardless of the type of industry (automotive, banking, consulting, retail, healthcare) or department.
Our aim is to train future business economists who can support the management of a company in various areas in order to one day either take on management responsibilities themselves or become an entrepreneur.
The bilingual theoretical curriculum is taught by professors and lecturers with practical experience and is supplemented by an internship semester as well as a thesis with practical relevance.
Business studies with a double degree? It’s possible at HNU! Students with special qualifications have the opportunity to study three semesters at HNU and then three semesters at a partner institution in a foreign country. All course achievements are mutually recognised, making it possible for participants to earn a double degree.
Admission and application
Admission requirements
- at least an entrance qualification for higher education in universities of applied sciences in Bavaria
- for international applicants: German language skills on level C1
- there are no restrictions on admission in this programme
Application periods
Winter semester: 02.05. until 15.07.
Summer semester: 15.11. until 15.01. extended to 15.03.
Application portal
Please use the application portal by the above deadlines to apply to this programme.
About the programme
Content of the study programme
The study programme is divided into a basic and an advanced programme as well as various choosable specializations to combine your oun perfect study profile.
Basic content
- Business Administration
- Business Mathematics and Statistics
- Economics I
- Leadership
- Foreign languages
- Organization & Human Resources
- IT-Management
- Law
- Finance
- Accounting and Taxes
- Marketing
- Operations Management
Advanced Content
- Management
- Quantitative methods in management
- Economics II
Financial Decision Making
Specializations
- Marketing, Branding & Strategy
- Strategic Market and Sales Management
- Strategic Market Intelligence
- Corporate Finance
- Controlling
- Treasury
- Annual Financial Statements / Accounting
- Taxes
- Private Commercial Law
- Human Resources Management & Employment Law
- Organizational Development & Consulting
- Compliance Management
- Supply Chain Management
- International Logistics
- International Business Administration
- International Management & Leadership
- IT Management
Structure of the study programme
The study programme Business Administration is devided into a part of basic studies (1st to 3rd semester) and main studies (4th to 7th semester). During the basic studies you will treat primary with topics of Economics and Business Administration in general. The main studies are characterised by additional contents and the choice of various specialisations (SP). The practical training in Germany or abroad in the 6th semester and the Bachelor's Thesis prepare you for a good start into a successful career.
Special features
After finishing the basic studies you can choose three from up to 20 specialisations (SP). Those can be added into 10 different study profiles and show clearly the specialisation of your Bachelor's degree.
You already want to focus on a international career while studying at HNU? So you can choose from a variety of foreign languages for example Chinese, Spanish, Japanese, French or Italian.
Also you have the opportunity to study three semesters at HNU and 3 semesters at a foreign Partner University to get a Double Degree in Business Administration.
Career perspectives
By studying Business Administration at the HNU you have excellent career perspectives, for example in the fields of Automotive, Human Resources, Banks, Management Consulting and Trade.
Internships and stays abroad
The theoretical curriculum is taught by professors and lecturers who draw on their own practical experience. The course work is supplemented by an obligatory internship semester to already get in contact with companies for your later carrer entry.
Stays abroad are not compulsory, but are recommended. A semester abroad and/or completing an internship abroad are possible. Shorter stays such as short internships, language courses or summer or winter schools are also possible. Students receive advice from Neu-Ulm University and the faculty and are supported in their implementation.
For your semester abroad you can draw on an extensive network of about 40 foreign partner universities of the HNU.
Language of instruction
The language of instruction is German and English.
Contribution and fees
There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".
For questions about the study programme
All study documents
Curriculums
- Curriculum (from the beginning of WS 2021/22 until today) (DE)
(opens in a new window) - Curriculum (from start of study WS 18/19 resp. WS 2021/22 until today)- valid from 01.01.2023
(opens in a new window) - Curriculum (from WS 2008/09 to WS 2010/11) (DE)
(opens in a new window) - Curriculum (from the beginning of the SS 2011 until the WS 2012/13) (DE)
(opens in a new window) - Curriculum (from the beginning of the SS 2013 until the SS 2017) (DE)
(opens in a new window) - Curriculum (from the WS 2017/18 to the SS 2018) (DE)
(opens in a new window) - Curriculum (from the beginning of the WS 2018/19 until SS 2021) (DE)
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Module handbooks
Study and examination regulations
- Special study and examination regulations (valid from 25.05.2022) (DE)
(opens in a new window) - Study and examination regulations (from 07/24/2019)
(opens in a new window) - Special study and examination regulations (valid from winter semester 2021/22) (DE)
(opens in a new window) - Study and Examination Regulations (last amended by the Amendment Statutes of 22.11.2022), valid from 01.01.2023
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General study and examination regulations
Study programme flyer
Also of interest
Voices about the study programme
For me, what makes the HNU programme in Business Studies stand out is the fact that students are able to establish a career profile while they are still studying, thanks to the broad range of specialisations offered. In addition to the theoretical aspect, many of the specialisations include a high level of practical relevance, for instance in the form of projects, which make it possible to develop a network with local companies. These connections can then become useful when looking for potential working student positions or internship semesters.
