Busi­ness Stud­ies (BA)

Winter and summer semester
German and English
7 full-time semesters, 210 ECTS
Bachelor of Arts

Business Studies at HNU:  1 programme – 18 specialisations – 8 programme profiles

A degree in business studies will equip you with the knowledge in the field of economics necessary for taking on management responsibilities or conducting research.

The more than 18 unique specialisations in business studies offered at the Neu-Ulm University of Applied Sciences make it possible for you to choose a concentration that will be directly applicable when you start your career.

This bachelor’s programme enables graduates to quickly enter a career in management, regardless of the type of industry (automotive, banking, consulting, retail, healthcare) or department.

Our aim is to train future business economists who can support the management of a company in various areas in order to one day either take on management responsibilities themselves or become an entrepreneur.

The bilingual theoretical curriculum is taught by professors and lecturers with practical experience and is supplemented by an internship semester as well as a thesis with practical relevance. The thesis is generally supervised in cooperation with companies/organisations/public authorities.

Business studies with a double degree? It’s possible at HNU! Students with special qualifications have the opportunity to study three semesters at HNU and then three semesters at a partner institution in a foreign country. All course achievements are mutually recognised, making it possible for participants to earn a double degree.

Ad­mis­sion re­quire­ments

  • at least an entrance qualification for higher education in universities of applied sciences in Bavaria
  • for international applicants: German language skills on level C1
  • free admission (all applicants with valid documents get accepted)

What is meant by "no restrictions on admission"?

You will definitely get a place in a programme without restricted admission if you

  1. meet the admission requirements and
  2. register/apply “in due form and time.”

“In due form” means that you register using the designated means and forms (i.e. not via email, for instance) and that all of your supporting documents are complete by the registration deadline.

“In due time” means that all of your documents must have been received by HNU by the respective deadline for registration.

Your marks are not relevant for admission. There is no selection process, nor is there a numerus clausus.

Please note: receiving an admission notification following your registration does not mean that you are enrolled at HNU. In order to actually study at HNU, the next step is to enrol within the stipulated enrolment period.

YOUR CON­TACT PER­SON: Pro­fessor Dr. Erik Re­derer

Academic Advisor of the degree programme Business Studies

Head of the Centre for Finance, Accounting, Controlling, Taxation

Phone: +49 731 /9762-1424

Location: Main Building A, A.2.38

To profile of Professor Dr. Erik Rederer



  • Basic Business Studies
  • Economics
  • Accounting and Taxes
  • Organisation and Personnel
  • Operations Management
  • IT Management
  • Business Mathematics and Statistics
  • Law
  • An Understanding of Leadership
  • Marketing
  • Cost Accounting and Financial Management


  • Corporate Management
  • Economics II
  • Quantitative Methods in Management
  • Financial Decision Making
  • Specialisations (3 out of 18)


  • For the internship semester, students temporarily leave HNU to complete an internship at an external site. Based on the skills they have acquired up to that point, interns are generally entrusted with demanding responsibilities.
  • During your internship semester, you will be expected to take the concepts and methods you’ve learned in your studies and apply them in the company context. You will also be expected to take your experiences from the company and incorporate them into your final semester of study, creating meaningful connections between theory and practice.
  • Bachelor’s thesis (seminar, written paper)


  • 1st – 3rdsemester

    Foundational studies:

    Basics principles of the disciplines encompassed by the field of business studies (e.g. basics of business studies, business mathematics and statistics, economics, foreign languages, law, marketing, organisation, human resources, IT management). Detailed information can be found in the Business Studies Module Handbook.

  • 4th – 7thsemester

    Individual specialisation:

    For this part of the programme, you can choose 3 out of the 18 possible specialisations. You have the option of either choosing one of the 8 set profiles or combining three specialisations of your choice for a generalist degree.

    You will spend one of the semesters completing your internship and then your final semester will be used for writing your thesis. You also have the option of completing a semester abroad (including the internship and thesis semesters).


  • Marketing & Sales
  • Financial Management
  • Accounting & Taxation
  • Controlling
  • Human Resources & Organisation
  • Supply Chain Management & Logistics
  • International Management
  • International Business Studies

or free choice of specialisation


  • Marketing, Branding & Strategy
  • Strategic Market & Sales Management
  • Strategic Market Intelligence
  • Corporate Finance
  • Controlling
  • Treasury
  • Annual Financial Statements / Accounting
  • Taxes
  • Private Business Law
  • Human Resources Management & Labour Law
  • Organisational Development & Consulting
  • Compliance Management
  • Supply Chain Management
  • International Logistics
  • Media Design
  • International Business Administration
  • International Management & Leadership
  • IT Management

Busi­ness Stud­ies Double De­gree

Starting in the 3rd semester, high-performing business studies students have the opportunity to complete the following two theory semesters at the Oulu University of Applied Sciences in Finland. After completing a bachelor’s thesis as a “distance thesis” (supervised by Oulu, but written in Neu-Ulm), students are then able to earn two academic degrees. An important prerequisite for the success of the semesters abroad is an excellent command of the English language. The internship semester can be scheduled for either before or after the stay abroad. Details on the double degree programme and requirements are available here in PDF format.

A double degree is very highly regarded in the business world. It signifies that students have developed their language and intercultural skills, along with their professional expertise, in a concentrated form. If you have any questions about the programme, please contact Prof. Dr. Prenzler.

The application deadline is always 15 January for the coming winter semester.

Financial support for the double degree programme is also available through Erasmus+. The International Office offers further assistance in the areas of financial aid, applications and studying abroad. 


Controlling, finance, auditing:

The financial management of a company primarily involves keeping track of the big picture in terms of key figures, solvency, profitability and many other central parameters and then taking important investment decisions. A sound knowledge of balance sheet and financial planning is an essential foundation for sensible planning. This qualification profile prepares graduates to begin a career in the areas of controlling, financial management and tax consultancy / auditing.

Supply chain management & logistics:

Logistics and supply chain management is one of the most important and largest economic sectors today.

Academically trained logistics specialists are in high demand, and this field offers excellent career prospects! Special emphasis is placed on the organisation of basic transport, handling and warehouse activities as well as on design options and control of comprehensive supply chains.

International management & business studies:

Business studies and corporate management are becoming increasingly complex due to the progressively comprehensive advancement of globalisation. Today’s companies operate internationally and often even worldwide. This has an impact on the most diverse of fields, including marketing, purchasing, controlling, project management and general management. With this qualification profile, students receive optimal preparation for an international job market.

Marketing & branding, market research, sales management:

In both domestic and international marketing, the focus is on determining the needs of the consumers and markets. In the area of marketing, it is important to analyse the behaviour of the customers and competitors and to adapt one’s own business activities to reflect the market demands. Another aspect is determining the best structure for a sales department. What customer data is required, and what is the most sensible way to collect and analyse it?

Human resources & labour law, organisational development:

What is the best way to select future employees? How should they be assessed and what criteria should form the basis for promotions? Employees are seen as a significant factor in a company’s success. Managing success thus also means managing individual employees. Personnel management is therefore not only something that occurs in personnel departments. Basic knowledge of labour law is a prerequisite for working in human resources. The question also arises as to which organisational forms are suitable for which operational processes. What are the best ways to develop organisations on a continual basis and optimise processes?


For me, what makes the HNU programme in Business Studies stand out is the fact that students are able to establish a career profile while they are still studying, thanks to the broad range of specialisations offered. In addition to the theoretical aspect, many of the specialisations include a high level of practical relevance, for instance in the form of projects, which make it possible to develop a network with local companies. These connections can then become useful when looking for potential working student positions or internship semesters.

Colin, Business Studies graduate

Pro­gramme-spe­cific reg­u­la­tions

Please note: The module handbooks were created at the time of the respective accreditation; they have been continuously revised and adapted since then. Nevertheless, there may be deviations from the current status. To view them, please refer to the subject descriptions for the current semester, which you can find on the intranet. In particular, there may be changes in the respective lecturers, which may also have an effect on changed course contents. In the event of discrepancies between the Module Handbook and the study and examination regulations, the respective study and examination regulations apply.