Busi­ness Stud­ies (BA)

Winter and summer semester
German and English
7 full-time semesters, 210 ECTS
Bachelor of Arts

Why the study programme Business Studies?

A degree in business studies will equip you with great knowledge in the field of economics necessary for taking on management responsibilities or conducting research.

The more than 18 unique specialisations in business studies offered at the Neu-Ulm University of Applied Sciences make it possible for you to choose a concentration that will be directly applicable when you start your career.

This bachelor’s programme enables graduates to quickly enter a career in management, regardless of the type of industry (automotive, banking, consulting, retail, healthcare) or department.

Our aim is to train future business economists who can support the management of a company in various areas in order to one day either take on management responsibilities themselves or become an entrepreneur.

The bilingual theoretical curriculum is taught by professors and lecturers with practical experience and is supplemented by an internship semester as well as a thesis with practical relevance

Business studies with a double degree? It’s possible at HNU! Students with special qualifications have the opportunity to study three semesters at HNU and then three semesters at a partner institution in a foreign country. All course achievements are mutually recognised, making it possible for participants to earn a double degree.

Ad­mis­sion and ap­plic­a­tion

Ad­mis­sion re­quire­ments

  • at least an entrance qualification for higher education in universities of applied sciences in Bavaria
  • for international applicants: German language skills on level C1
  • there are no restrictions on admission in this programme

Ap­plic­a­tion peri­ods

Winter semester: 02.05. until 15.07.
Summer semester: 15.11. until 15.01. extended to 15.03.

Ap­plic­a­tion portal

Please use the application portal by the above deadlines to apply to this programme.

To the application portal (opens in a new window)

About the pro­gramme

Content of the study programme

The study programme is divided into a basic and an advanced programme as well as various choosable specializations to combine your oun perfect study profile.

Basic content

  • Business Administration
  • Business Mathematics and Statistics
  • Economics I
  • Leadership
  • Foreign languages
  • Organization & Human Resources
  • IT-Management
  • Law
  • Finance
  • Accounting and Taxes
  • Marketing
  • Operations Management

Advanced Content

  • Management
  • Quantitative methods in management
  • Economics II
  • Financial Decision Making


  • Marketing, Branding & Strategy
  • Strategic Market and Sales Management
  • Strategic Market Intelligence
  • Corporate Finance
  • Controlling
  • Treasury
  • Annual Financial Statements / Accounting
  • Taxes
  • Private Commercial Law
  • Human Resources Management &  Employment Law
  • Organizational Development & Consulting
  • Compliance Management
  • Supply Chain Management
  • International Logistics
  • International Business Administration
  • International Management & Leadership
  • IT Management
Study focus combined in 10 different study profiles
Study focus combined in 10 different study profiles

Structure of the study programme

The study programme Business Administration is devided into a part of basic studies (1st to 3rd semester) and main studies (4th to 7th semester).  During the basic studies you will treat primary with topics of Economics and Business Administration in general.  The main studies are characterised by additional contents and the choice of various specialisations (SP). The practical training in Germany or abroad in the 6th semester and the Bachelor's Thesis prepare you for a good start into a successful career.


Special features

After finishing the basic studies you can choose three from up to 20 specialisations (SP).  Those can be added into 10 different study profiles and show clearly the specialisation of your Bachelor's degree. 

You already want to focus on a international career while studying at HNU? So you can choose from a variety of foreign languages for example Chinese, Spanish, Japanese, French or Italian. 

Also you have the opportunity to study three semesters at HNU and 3 semesters at a foreign Partner University to get a Double Degree in Business Administration.

Career perspectives

By studying Business Administration at the HNU you have excellent career perspectives, for example in the fields of Automotive, Human Resources, Banks, Management Consulting and Trade.


Internships and stays abroad

The theoretical curriculum is taught by professors and lecturers who draw on their own practical experience. The course work is supplemented by an obligatory internship semester to already get in contact with companies for your later carrer entry. 

Stays abroad are not compulsory, but are recommended. A semester abroad and/or completing an internship abroad are possible. Shorter stays such as short internships, language courses or summer or winter schools are also possible. Students receive advice from Neu-Ulm University and the faculty and are supported in their implementation.

For your semester abroad you can draw on an extensive network of about 40 foreign partner universities of the HNU. 

Language of instruction

The language of instruction is German and English. 


Contribution and fees

There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".


For ques­tions about the study pro­gramme

Stefan Weber

Pro­fessor Dr. Stefan Weber

Professor of Business Studies with focus on business taxation and accounting
Head of the degree programme Business Administration

Phone: +49 731 /9762-1439

Location: Main Building A, A.2.29

To profile of Professor Dr. Stefan Weber

All study doc­u­ments

Also of in­terest

Gen­eral study ad­vising

Our study advisor Thomas Bartl supports you with questions such as: "Which study programme suits me? , "How can I better plan my course of studies?", "Who do I turn to in case of problems and obstacles in my studies?".

Double De­gree

Study two semesters in Finland as a double degree student and receive 2 degrees.

Alumni Por­traits

Learn why graduates of the Faculty of Business and Economics chose HNU, their tips for finding a study program, and their current careers.

Stud­ies & Qual­ity

All degree programmes are integrated into the university's quality cycle, which ensures continuous development based on feedback from all stakeholders.

Voices about the study pro­gramme

For me, what makes the HNU programme in Business Studies stand out is the fact that students are able to establish a career profile while they are still studying, thanks to the broad range of specialisations offered. In addition to the theoretical aspect, many of the specialisations include a high level of practical relevance, for instance in the form of projects, which make it possible to develop a network with local companies. These connections can then become useful when looking for potential working student positions or internship semesters.

Colin, Business Studies graduate