Busi­ness Stud­ies in Health­care Man­age­ment (BA)

Summer and winter semester
German and English
7 full-time semesters, 210 ECTS
Bachelor of Arts

The healthcare sector has been growing rapidly for years and seeing remarkable increases in employment. At present, one in eight employees in Germany already works in this sector.

Whether you are looking to start or advance your career, a wide variety of interesting opportunities awaits you: from the local hospital that is converting to patient-oriented processes to the international medical technology corporation that wishes to involve hospital staff in its product development. Even beyond healthcare facilities and the healthcare industry, health managers are in increasing demand, e.g. as consultants or as health coaches.

We qualify you to be an expert in the area of business studies and equip you with the necessary knowledge about the German healthcare system. With this knowledge, you will be in a position to take on controlling and management responsibilities with companies in the healthcare industry.

In addition to the aspect of specialist knowledge, social skills development is an important component of the programme. In order to mediate between the various players and professional fields of the healthcare system, it is important to be able to put yourself in the position of these groups and understand the organisational structures.

Ad­mis­sion re­quire­ments

  • at least advanced technical college entrance qualification (valid in Bavaria)
  • for international applicants: German C1
  • the course of study is open to admission

What is meant by "no restrictions on admission"?

You will definitely get a place in a programme without restricted admission if you

  1. meet the admission requirements and
  2. register/apply “in due form and time.”

“In due form” means that you register using the designated means and forms (i.e. not via email, for instance) and that all of your supporting documents are complete by the registration deadline.

“In due time” means that all of your documents must have been received by HNU by the respective deadline for registration.

Your marks are not relevant for admission. There is no selection process, nor is there a numerus clausus.

Please note: receiving an admission notification following your registration does not mean that you are enrolled at HNU. In order to actually study at HNU, the next step is to enrol within the stipulated enrolment period.

Alexander Würfel

Your con­tact per­son: Pro­fessor Dr. Al­ex­an­der Wür­fel

Academic Advisor and Head of the degree programme Business Studies in Healthcare Management

Phone: +49 731 /9762-1614

Location: Main Building B, B.1.13

To profile of Professor Dr. Alexander Würfel


Busi­ness Stud­ies / Health­care Man­age­ment

  • General Business Studies
  • Introduction to Economics
  • Business Studies in the Healthcare Sector
  • Health Economics
  • Accounting
  • Controlling
  • Business Law
  • Personnel Management and Organisation
  • Personnel Management
  • Marketing/Sales
  • Finances

Sup­ple­ment­ary Spe­cial­ist Know­ledge

  • Information Management
  • Basics in Medicine, Nursing and Therapy
  • Medical Law
  • Team Development / Conflict Resolution
  • Process Management


  • Mathematics
  • Business English
  • Statistics
  • Scientific Practice
  • Application-Oriented Methods of Empirical Social Research


  • 1st – 3rdsemesters

    Theoretical basics in the three pillars

    • Economy / Health Management
    • Complementary Specialist Knowledge
    • Methodological Tools
  • 4thsemester

    • Internship Semester
  • 5th & 6thsemesters

    • Subjects of Specialisation
    • Transfer Projects
    • Complementary Specialist Knowledge
    • Business/Healthcare Management
  • 7thsemester

    • Subject of Specialisation

    • Compulsory Elective Subject (Choice from the entire range of programmes offered by HNU)
    • Business/Healthcare Management
    • Bachelor’s Thesis


Career prospects

The healthcare sector has great potential for growth and employment: at present, one in eight employees in Germany works in this sector. It is likely that this number will continue to increase, by a predicted 0.8 per cent peach year. Economists with in-depth knowledge of the industry are in particular demand among employers in:

  • Nursing homes, rehabilitation clinics, hospitals
  • Pharmaceutical/ medical technology/ product companies
  • Health insurance companies
  • Outpatient service providers, e.g. health centres, doctors’ offices, outpatient nursing services
  • Manufacturers/service providers whose customers operate in the healthcare sector
  • Consultancies, software companies, etc.
  • Non-profit organisations in healthcare, such as Caritas, Malteser, Diakonie, Johanniter International Assistance, etc.
  • Public institutions in the healthcare sector, e.g. ministries of health
  • Associations and institutions in the healthcare sector
  • Companies with their own company health management

Later on in the programme, it is possible to choose a specialisation to prepare yourself for your future career field. Subjects of specialisation include the areas of human resources, controlling, financing, information management and strategic management. Depending on your subject profile, you will be very well equipped for specialist and management responsibilities in the following areas:

Cost and revenue controlling
Budget negotiations
Medical controlling
Purchasing management
Patient accounting and account receivables management
Personnel management
Personnel development
Organisational development
Quality management
Operational health management
Marketing, public relations
Distribution of medical technology and pharmaceutical products
Facility management and logistics
E-health and information management
Finance and accounting
Risk management
Investment and financial planning
Facility direction

Practical relevance

The Business Studies in Healthcare Management programme is marked by a high emphasis on application. During the fourth semester, you will complete an internship in a healthcare facility. You will also work on three different practical projects (“transfer projects”) during your studies. Here, you will take methods and theories that you have learned and apply them in teams. You will be instructed and supervised by professors who benefit from many years of practical experience and expertise in various areas of healthcare management.

In principle, it is also possible to complete your internship semester in any business administration capacity in a company or organisation outside of the healthcare sector. In such cases, we recommend either completing an additional internship or pursuing a student job in a typical facility or company within the healthcare sector.

Master’s degree qualification

The Business Studies in Healthcare Management programme qualifies students with good academic performance to pursue a master’s degree in fields such as healthcare management, health sciences/public health and medical process management.

Language of instruction / international orientation

The language of instruction for this programme is primarily German, and some individual courses are held in English.

Between the 4th and 7th semesters, students may complete part of their studies in a foreign country in the form of a student or internship semester abroad. Summer and winter schools are also an option for gaining experience abroad during the lecture-free period. The Neu-Ulm University of Applied Sciences promotes stays abroad through its partnerships with universities around the world.


Excellent degree programme with many opportunities for a subsequent career in the healthcare sector.The elective subjects make it easy to design an individual degree structure based on personal interests. Intriguing specialisations can be selected following the internship semester.Prepares you well for jobs in the healthcare sector.

Markus, student of the Business Studies in Healthcare Management programme (Source: Studycheck.de)

Pro­gramme-spe­cific reg­u­la­tions

Please note: The module handbooks were created at the time of the respective accreditation; they have been continuously revised and adapted since then. Nevertheless, there may be deviations from the current status. To view them, please refer to the subject descriptions for the current semester, which you can find on the intranet. In particular, there may be changes in the respective lecturers, which may also have an effect on changed course contents. In the event of discrepancies between the Module Handbook and the study and examination regulations, the respective study and examination regulations apply.