Game Pro­duc­tion and Man­age­ment (BSc)

Start of programme
Winter and summer semesters
Language of instruction
German and English
Programme duration
7 full-time semesters, 210 ECTS
Bachelor of Arts

Would you like to learn how to make video games from start to finish?

Then our future-oriented bachelor’s programme “Game Production and Management” is just what you are looking for. This programme at HNU prepares you to become a professional game producer, covering the topics of

  • business studies and business psychology
  • project management
  • video game conception and design
  • information technology and software development

With a degree in Game Production and Management as a foundation, you will later be able to take on management responsibilities in a booming industry of the future, overseeing the conceptualisation, realisation and market launch of new digital games or similar applications, such as virtual reality or augmented reality.

The bilingual curriculum is taught by professors and instructors who draw on their own practical experience. The course work is supplemented by an internship semester and a final thesis with practical relevance. The thesis is generally carried out in cooperation with companies or organisations from the gaming industry.

Ad­mis­sion re­quire­ments

  • at least advanced technical college entrance qualification (valid in Bavaria)
  • for international applicants: German B2
  • this programme has (locally) restricted admission

Ap­plic­a­tion period

Winter semester: 02.05. until 15.07.
Summer semester: 15.11. until 15.01. extended to 15.03.

Ap­plic­a­tion portal

Do you already have a BID and BAN number? Then you can apply on our application portal. Please note that you can only use the application portal while the application deadline is running.

If you do not yet have a BID and BAN, first register on (opens in a new window)

If you are applying within an extended application period, please go directly to the application portal WITHOUT registering at hochschulstart. de.

To the application portal (opens in a new window)

About the pro­gramme

Contents of the study programme

The degree programme at HNU prepares you for your professional work as a game producer and includes

  •     Business administration and business psychology
  •     Project management
  •     Conception and design of computer games
  •     Information technology and software development

The degree programme is complemented by a practical semester and a practice-oriented academic thesis, which are usually carried out in cooperation with companies and organisations from the games industry.

Structure of the study programme

1st semester
  • Introduction to the Gaming Industry and Business Studies
  • Gaming Conceptualisation
  • Information Management, Programming and Information Technology
2nd semester
  • Information and Communication Design
  • English
  • Business Mathematics and Statistics
  • Project Management and Procedural Models
3rd semester
  • Gamification and Serious Games
  • English
  • General Psychology
  • Advanced Project Management and Leadership
4th semester (par­tially in Eng­lish)
  • Game Design
  • Marketing and Media Ethics
  • Social Psychology
5th semester (par­tially in Eng­lish)
  • Game Production and Development
  • Business Models, Processes and E-Entrepreneurship
  • Electives
6th semester
  • Internship Semester
7th semester
  • Game Project
  • Research Methods and Project
  • Bachelor’s Thesis

Special features

A rapidly growing industry is faced with a deficit of suitable specialist and management staff. The Game Production and Management programme combines the areas of production and management, making it unique in Southern Germany.

There are several bachelor’s degree programmes that focus either on development (computer science) or design (creation). The Game Production and Management programme at HNU combines the various sciences that are important for the entire process of game production, from start to finish.

Career perspectives

The Game Production and Management programme opens up career opportunities in project management or production management in the booming industry of video games. As a game producer, you will be responsible for managing the conceptualisation, development, production and marketing of digital games and applications such as virtual reality and augmented reality.

In addition to coming up with new ideas for games, career starters also develop the corresponding business models and coordinate the process all the way from the initial idea to the market launch. Game producers find employment in game production studios, with publishers and with organisations in the gaming sector. This programme also offers career prospects in the areas of visualisation, serious gaming and gamification, e.g. in the automotive industry.

Internships and stays abroad

All of our bachelor’s degree programmes include an internship semester with a minimum of 100 days of practical training in a company, either in Germany or abroad.

The HNU offers a study program with in-depth practical experience between the first and third semesters. Practical phases including practical semesters take place in the company and last a total of at least seven months.

Project-based learning plays a major roll in this programme. Projects with industrial partners serve to establish a connection to the field at an early stage. Here, students work on defined issues in teams. Acquired theoretical knowledge is compiled and directly implemented for industrial purposes within the space of a few weeks. Students and instructors have access to modern laboratories equipped with state-of-the-art technology.

Stay abroad:
Students can complete a study or practical semester abroad between the 4th and 7th semester. Neu-Ulm University of Applied Sciences promotes stays abroad through partnerships with universities worldwide.

Language of instruction

The language of instruction in this degree program is German. Occasionally, lectures may be held in English, e.g. when using guest lecturers from abroad.


Contributions and fees

There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".


For ques­tions about the study pro­gram

Professor Michael Hebel

Pro­fessor Mi­chael Hebel

Subject-specific study advise and study programme management

Phone: +49 731 /9762-1539

Location: Edisonallee 7, E7.1.06

To profile of Professor Michael Hebel

Lena Hammer

Lena Ham­mer

Contact person for application and admission

Phone: +49 731 /9762-2001

Location: Main Building A, A.1.20

To profile of Lena Hammer

All study doc­u­ments

Also of in­terest:

Gen­eral study ad­vising

Our study advisor Thomas Bartl supports you with questions such as: "Which study programme suits me? , "How can I better plan my course of studies?", "Who do I turn to in case of problems and obstacles in my studies?".

Stud­ies & Qual­ity

All degree programmes are integrated into the university's quality cycle, which ensures continuous development based on feedback from all stakeholders.

Voices about the study pro­gramme

It is especially useful for future producers and studio founders to gain experience in every subject area here. The practical relevance of our projects and the experience of our lecturers in the industry build a solid foundation that helps enormously when entering the games industry.

Allison Seliger, GPM Student