Mas­ter of Busi­­ness In­­tel­li­­gence and Busi­­ness Ana­ly­t­ics (MSc)

Programme Start
Winter semester
Language of instruction
English
Programme duration
3 full-time semesters, including an international semester, 90 ECTS
Degree
Master of Science

What exactly is “big data”? What new opportunities for increasing customer proximity does data analytics open up? How do I carry out a data analytics project?

In the Business Intelligence and Business Analytics programme at HNU, you will learn to create a “data-based enterprise,” in which large, incomprehensible amounts of data (“big data”) are converted into knowledge and used for fact-based corporate decision-making. Fields of application include marketing, logistics, controlling, customer relationship management, etc.

In this programme, you will become familiar with the basics in three main areas:

  • Business management, especially the development of a data strategy
  • IT basics, in particular platforms and tools for data analysis
  • Data analytics: methods and operational fields of application

This programme is offered in English and includes a mandatory semester abroad at the Universidad Tecnológica Nacional San Rafael (opens in a new window) in Argentina, which will raise your awareness of international and intercultural challenges.

In general, you are responsible for covering the costs of travel, accommodation and living during your semester abroad. For some participants, the DAAD (Deutscher Akademischer Austauschdienst - German Academic Exchange Service) provides limited funding for purposes of travel and accommodation.

Your con­tact per­son:  Pro­fessor Dr. Olaf Jacob

Vice President for Research and Digitalisation
Head of the degree programme Master of Business Intelligence and Business Analytics
Head of the Centre for Data Science & Business Analytics

Phone: +49 731 /9762-1200

Location: Main Building B, B.1.19

To profile of Professor Dr. Olaf Jacob

Pro­gramme Con­tents (Ex­cerpt)

Business Management

  • Strategic Management
  • Corporate Performance Management
  • BI Strategy
  • Data Management

Methods

  • Applied Statistics
  • Predictive Analytics and Data Mining
  • Big Data and Social Network Analysis
  • Research Methods

IT BASICS

  • IT Management
  • Enterprise Application Engineering
  • BI Platforms and Tools

Sched­ule

  • 1stsemester

    In Neu-Ulm

    Enterprise Information Systems

    • Enterprise Application and IT Management
    • Enterprise Application Engineering
    • Consulting
    • IS Research

    Business Information Management

    • Strategic Management
    • Corporate Performance Management
    • BI Strategy
    • Data Management
    • BI Platforms and Tools
  • 2ndsemester

    In Argentina

    Quantitative Methods

    • Applied Statistics
    • Big Data and Social Network Analysis
    • Predictive Analytics and Data Mining

    Analytical Applications

    • Analyt. Processes in Supply Chain Management
    • Analyt. Processes in CRM and Marketing

    Communication Management

    • Information Visualization
    • Professional Communication

    Cultural Exchange

    • Culture and History of Germany
    • Culture and History of Argentina
  • 3rdsemester

    In Neu-Ulm

    • Research Methods
    • Applied Research Project

    Research and Thesis

    • Master Thesis
    • Thesis Colloquium

Job Pro­file

What opportunities does the Master of Business Intelligence and Business Analytics programme open up?

Companies are undergoing constant change. Globalisation intensifies competition, and digitalisation generates enormous amounts of data (“big data”). New technologies in the area of data mining, analytical databases and graphic visualisation open up a wide range of innovative opportunities for data analysis, compression and prediction.

The strategic use of business intelligence and analytics creates new possibilities for converting data into knowledge. This knowledge forms a sound basis for actions, enabling deliberate company management and control and ensuring successful corporate performance management (CPM).

The master’s programme “Business Intelligence and Business Analytics” equips students with the knowledge they need to plan and implement innovative approaches for BI strategies, BI organisations and BI architectures using modern technologies. Students are trained as experts in the field of business intelligence.

During the mandatory semester abroad, students develop intercultural skills that prove useful in their future professional activities with international companies.

Graduates of the Business Intelligence and Business Analytics master’s programme are in a position to assist international companies in choosing, implementing, applying and maintaining business intelligence solutions. They serve the purpose of an interface, taking on the responsibility of coordinating the essential business areas of management and IT.

Typical jobs include:

  • As data scientists, graduates have an intermediary role for the IT department and other specialised departments or the management and are able to create concrete analytical models for operational issues (e.g. in the area of data mining).
  • As BI specialists, graduates work in the IT department, manage integrated data warehouses and are capable of selecting the data that is relevant for a specific operational task from the large volume of data available.
  • As business analysts, graduates analyse business processes, designing concepts for company-wide BI strategies accordingly.
  • Extensive knowledge in the areas of IT, data analysis and business management also makes graduates attractive candidates for business consulting.

Ad­miss­sion Re­quire­ments

How to apply for BIA?

To apply  for this master program you have to register at the online portal on our website. Unfortunately it is not possible to check the content without an application.

The next application deadline for the winter semester 20/21 begins on May 2, 2020 to August 31, 2020.
Then you have to send in the following documents not later than August 31, 2020:

  • application form
  • curriculum vitae
  • a copy of your high school certificate with translation
  • a copy of your bachelor degree with at least 210 ECTS Points and a final mark 2,3 or better. It is necessary that you finish your bachelor before ends the application deadline.
  • proof of knowledge in IT-Management- und computer science, Software engineering, math and statistic. Therefor it is necessary to proof that you have write an exam in this cases with at least 30 ECTS. Within our application process we will proof this knowledge.
  • proof of English knowledge level B2
  • proof of German knowledge level A1; this certificate we will need at latest by our enrollment process

Further all study applicants who have not acquired their educational certificates in Germany must send their foreign educational qualifications to uni-assist for further check. Detailed information about the necessary documents you find at the website www.uni-assist.de (opens in a new window).

For the double degree exchange semester in Argentina, the Universidad Tecnológica Nacional San Rafael requires in addition an apostilled copy of your bachelor certificate.

Note: Please inform yourself as soon as possible about the visa requirements for Germany and Argentina and note that the visa application process is time-consuming and independent from your acceptance to the BIA course. Therefore, start the visa application process for both countries as soon as possible.

What qualification is required?

In order to be admitted, you must have a degree from a university or university of applied sciences with a minimum of 210 ECTS credits (or an equivalent degree).

If you completed your degree outside of the German school system, please take note of the additional rules for applying with an international degree.

I did not earn the required 210 ECTS credits with my degree. What can I do?

If you earned a bachelor’s degree with only 180 ECTS credits, the qualification gap of 30 ECTS credits must be filled. This can be achieved by either providing verification of or completing one of the following preliminary achievements:

  • co-authorship of a research publication in the English language (research paper)
  • a minimum of 6 months of verifiable full-time professional experience after obtaining a bachelor’s degree in a field that is relevant for the programme (verification in the form of an employment contract and/or references)
  • successful completion of an entrance examination in the form of a written scientific paper in the English language. Informal applications for participation must be written in English and submitted via email by 24 May.

To submit the required verification, please contact the programme director, Prof Dr Jacob.

What average mark is required?

The average mark on your transcript from a university or university of applied sciences must be 2.3 or better.

If you completed your degree outside of the German school system, please take note of the additional rules for applying with an international degree.

If my average mark is not sufficient, is there any way I can improve it?

Unfortunately, there is no way to improve your mark if it does not meet the minimum requirement average of 2.3.

Please take a look at hochschulkompass (opens in a new window) to find programmes with different admission requirements.

What previous knowledge is required?

30 ECTS credits in the area computer science, information management or computer science and information technology (IT). These 30 ECTS credits must have been acquired within the scope of a degree programme at a state or state-recognised German or foreign institution of higher education.

Of these 30 ECTS credits,  …

  • a minimum of 5 ECTS credits must be in basics of business information systems/IT or information management or business IT applications,
  • a minimum of 5 ECTS credits must be in practical computer science/ data processing / software development or comparable subjects (e.g. programming, databases, software engineering),
  • a minimum of 3 ECTS credits must be in mathematics / statistics / quantitative methods or comparable subjects.

Are there any programmes in which I would automatically fulfil the 30 ECTS credit requirement?

Yes.

The HNU bachelor’s degree programmes in the following subjects fulfil this requirement:

  • Business Information Systems
  • Information Management Automotive
  • Information Management and Corporate Communication

What language skills are required?

For the master’s degree programmes offered in English, you will need to submit evidence of level B2 English language skills with your application. This can be done in the following ways:

  • corresponding results from a recognised language test (e.g. a minimum of 90 points on the TOEFL-IBT)
  • evidence of adequate language skills from school or university transcripts
  • completion of a degree programme that was verifiably taught entirely in English
  • evidence that English is your native language

Non-native speakers of German are also required to provide evidence of German language skills at level A1 when enrolling.

Do I have to pay tuition fees?

No, the programme is free of charge. This also applies to students from other EU countries.

Semester fees are charged for enrolment and for each re-registration. Click here to find out how much they are.

Ap­ply­ing with an in­ter­na­tional de­gree

Transcript evaluation

If you acquired your university entrance qualification outside of the German school system, you will need to have your transcript evaluated via uni-assist (opens in a new window).

To ensure a swift and smooth procedure, we recommend registering with uni-assist at least 6 weeks prior to the end of the application period.

Please apply via uni-assist e.V (opens in a new window). and at the same time apply for your degree programme via the regular application procedure. The uni-assist evaluation does not replace the HNU application process!

Language requirements for programmes in the German language (all bachelor’s degree programmes + MAM)

To enrol in any of the programmes in which the predominant language of instruction is German, you will need to provide evidence of German level C1 language skills. Evidence of your language skills can be provided, for instance, with the following certificates:

  • German Language Exam for University Admission (Deutsche Sprachprüfung für den Hochschulzugang – DSH): a minimum of DSH-2
  • Test of German as a Foreign Language (TestDaF): a minimum of TDN 4 in all sub-tests
  • German Language Diploma from the Conference of Ministers of Education and Cultural Affairs (Deutsches Sprachdiplom der Kultusministerkonferenz – DSD): DSD II
  • Goethe Certificate C2 (Goethe-Zertifikat C2: Großes Deutsches Sprachdiplom – GDS)
  • telc Deutsch C1 Hochschule

Preparation courses for language tests are offered at:

Language requirements for programmes offered in English (BIA, ICCMM, IEIM)

For the programmes offered in English, you will need to submit evidence of B2 level English language skills with your application. This can done in the following ways:

  • corresponding results from a recognised language test (e.g. a 90-point minimum TOEFL-IBT, a 6.5-point minimum Cambridge IELTS, a 3-point minimum Cambridge BEC Vantage)
  • evidence of adequate language skills from school or university transcripts
  • completion of a degree programme that was verifiably taught entirely in English
  • evidence that English is your native language

Non-native speakers of German are also required to provide evidence of German language skills at level A1 when enrolling.

Of fur­ther in­terest:

Ad­di­tional Pro­gramme In­form­a­tion