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HNU Pro­fessor Krack­lauer Ap­poin­ted to Al­lens­bach Uni­versity Sci­entific Ad­vis­ory Board

25.01.2023, Press Release :

With the aim of further developing the research profile of the Allensbach University of Applied Sciences in Constance, its Scientific Advisory Board has been reconstituted. One of the new members since January 9, 2023, is Prof. Dr. Alexander Kracklauer from Neu-Ulm University of Applied Sciences (HNU).

At the beginning of the year, the private Allensbach University of Applied Sciences in Constance, which specializes in economics, added new members to its Scientific Advisory Board. Under the leadership of Prof. Dr. Patrick Peters, Prorector for Research and Teaching Materials Development, the Scientific Advisory Board in the new election cycle includes the previous members Prof. Dr. Karl-Heinz Gerholz from the University of Bamberg and Prof. Dr. Uwe Seidel from the Ostbayerische Technische Hochschule Regensburg as well as the newly appointed members Prof. Dr. Katja Gabius from the Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen, Prof. Dr. Alexander Kracklauer from the Hochschule Neu-Ulm and Prof. Dr. Manfred Pohl from the University of Frankfurt am Main. The Scientific Advisory Board was reconstituted on January 9 and thus began its work. The members were each elected for three years.

Among other things, the Scientific Advisory Board will advise the university on the development and implementation of research projects and cooperations, on the design of the university's scientific profile, on examination law issues, or on the development and accreditation of study programs.

"We are pleased to have such a high-caliber scientific advisory board with professors from state universities from various disciplines. This accentuates our decidedly scientific profile," says Timo Keppler, Chancellor of Allensbach University.

Prof. Dr. Alexander Kracklauer has been Professor of Marketing and Sales at Neu-Ulm University since 2002, was appointed Research Professor of Sales Management and Intelligence at HNU in 2022 and heads the Competence Center Growth & Sales Strategies

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