Prof. Dr. Sascha Fabian and Prof. Dr. Alexander Kracklauer welcomed Mrs. Petra Visuri (Head of Category Manager Imaging), Mrs. Judith Walter (Project Manager Marketing), Mr. Björn Pados (Segment Manager Still Picture) and Mr. Michael Pollmann (Product Manager Still Picture) from Carl Zeiss AG in…

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Prof. Dr. Alexander H. Kracklauer and Denisa Schill presented their research results on the topic "Candidate Journey" at the 4th Academic International Conference on Economics, Accounting and Finance at the University of Cambridge.

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On December 6th, 2017 the coaching took place in Oberkochen as part of the case study with Carl Zeiss AG.

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The strongest employer brands in the region

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Professors Fabian and Kracklauer as well as the students from the master's programme Brand & Sales Management were warmly welcomed last Wednesday by Ms Judith Walter (Project Manager Marketing) and Mr Björn Pados (Segment Manager Still Picture) at the Neu-Ulm University of Applied Sciences. The…

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With the WiWi-Talents seal, WiWi-Media AG honours the exemplary support of Professor Dr. Alexander Kracklauer for a sustainable and career-promoting programme.

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Prof. Alexander H. Kracklauer and the students welcomed Mr. Peter Rübel, Head of Sales Excellence, Mr. Pirmin Trepte, Head of Marketing and Sales Support, Mr. Sven Meißner, Head of Marketing Central Europe and Mr. Sascha Sommer, Head of Strategic Marketing, from PERI GmbH from Weissenhorn in the…

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Nicole Ganzenmüller was awarded the "Hochschulpreis der schwäbischen Wirtschaft" (University Prize of the Swabian Economy) by the IHK Schwaben (Chamber of Industry and Commerce) for her outstanding bachelor thesis. In her final thesis she dealt with the criteria of a good brand and the development…

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