News from studies

26.01.2026, Study: Complex markets, clear strategy: HNU students develop sales concepts for Astorplast
Developing a high-end sales strategy – for global market entry, with complex architectures and a high degree of digitalization? Sales students at Neu-Ulm University of Applied Sciences (HNU) mastered this demanding challenge in a special project seminar: Working closely with Astorplast Klebetechnik…
18.12.2025, Study: That was the ii.oo closing conference – a galactic look back at 4.5 years of digital…
In fall 2025, the final conference of the joint project “ii.oo Implementing Digital Competence-Oriented Testing” took place at Munich University of Applied Sciences. After four and a half years of working together under the motto “Good Practice Galaxy,” the participants embarked on an inspiring…
18.12.2025, Study: International Winter School at HNU: Students develop solutions for twin transformation
As part of this year's Winter School ‘Entrepreneurship for Twin Transformation’, Neu-Ulm University of Applied Sciences (HNU) brought together participants from five countries from 17 to 21 November 2025 to develop innovative solutions to economic, ecological and digital challenges. The largest and…
18.12.2025, Study: HNU students take a deep dive into the world of brands, sounds and art
The strategy and design agency KMS TEAM offered a wide range of insights into the development of corporate design systems and user experience projects. At the sound branding agency S12 GmbH, students learned how acoustic brand identities are created and how store music concepts are strategically…
18.12.2025, Study: HNU students teach communication psychology in a conference format
How can communication psychology be taught in a scientifically sound yet practical and clear manner? The block seminar ‘Psychology of Communication’ at Neu-Ulm University of Applied Sciences (HNU) offered one answer to this question: under the direction of Prof. Dr Johannes Basch, 41 business…
16.12.2025, Study: Excursion to global market leader Wanzl: Students gain insights into smart retail…
Practical learning was the focus of last week's lecture on international marketing: together with Prof. Dr. habil. Maximilian Frieß, business administration students visited the Wanzl headquarters in Leipheim. This long-established company is the global market leader for shopping trolleys and a…
12.12.2025, Study: Visiting the global market leader: Students discover energy-self-sufficient production at…
What does the future hold for industrial measurement technology, and what role does sustainability play in production? Over 50 Industrial Engineering students from Neu-Ulm University of Applied Sciences (HNU) explored these questions on 17 November 2025 during an excursion to Endress+Hauser Wetzer…
11.12.2025, Study: Excursion to BorgWarner: Future technologies, circular economy and start-up stories
Technical insights and open exchange at one of the world's largest automotive suppliers: Students of business administration and business psychology at Neu-Ulm University of Applied Sciences (HNU) visited the BorgWarner site in Darmstadt on 5 December. Accompanied by Prof. Dr Julia Künkele, they…
11.12.2025, Study: Gaming, skills development, and community: “1337 Camp” by the HNU eSports community
Gaming brings people together: From November 16 to 18, the “1337 Camp” brought together around 30 students and professors from the HNU eSports community and the elective course eSports Management at the Neu-Ulm University of Applied Sciences (HNU). For three days, the focus was on gaming, media…
10.12.2025, Study: Diagnosis: Christmas spirit: Christmas party with role-playing in the Physician Assistant…
Medicine and Christmas spirit went hand in hand when over 100 students and teachers from the Physician Assistant program at Neu-Ulm University of Applied Sciences (HNU) got together at the end of November to celebrate the end of the year. Over mulled wine, punch, and Christmas treats, they not only…

News from studies

26.01.2026, Study: Complex markets, clear strategy: HNU students develop sales concepts for Astorplast

18.12.2025, Study: That was the ii.oo closing conference – a galactic look back at 4.5 years of digital…

18.12.2025, Study: International Winter School at HNU: Students develop solutions for twin transformation

18.12.2025, Study: HNU students take a deep dive into the world of brands, sounds and art

18.12.2025, Study: HNU students teach communication psychology in a conference format

16.12.2025, Study: Excursion to global market leader Wanzl: Students gain insights into smart retail…

12.12.2025, Study: Visiting the global market leader: Students discover energy-self-sufficient production at…

11.12.2025, Study: Excursion to BorgWarner: Future technologies, circular economy and start-up stories

11.12.2025, Study: Gaming, skills development, and community: “1337 Camp” by the HNU eSports community

10.12.2025, Study: Diagnosis: Christmas spirit: Christmas party with role-playing in the Physician Assistant…

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