Students analyse market entry in Germany
The students focused on strategic issues surrounding Qumea's market entry in Germany. The aim was to develop specific recommendations for positioning the AI solution in the German healthcare market.
The students worked on key topics, including:
Developing possible positioning strategies in various segments of the healthcare sector, such as acute care hospitals, rehabilitation facilities and long-term care
Analysing the target segments with the greatest potential for differentiation
Developing core messages for different target groups and selecting suitable communication channels
Examination of specific needs and expectations of potential customer groups, for example with regard to patient safety, efficiency gains, staff relief or IT integration
On this basis, various strategic approaches were developed – from pilot projects with selected hospitals to long-term collaborations with associations and networks in the healthcare sector.
Practical cooperation creates added value for companies
The collaboration demonstrates how scientific analysis and practical solutions can work together profitably. Companies such as Qumea benefit from the fresh perspectives and analytical approaches of students, who combine current market requirements with theoretical knowledge.
Silvana Lamparska, HNU alumna and Customer Success Manager at Qumea, emphasises the benefits of the collaboration: “The students approached the issues in very different ways and were thus able to produce a wide variety of valuable results.”
Solid foundation for further market development
The results of the project form a solid basis for Qumea's further strategic orientation in the German healthcare market. At the same time, the project shows how HNU contributes to the further development of digital innovations in healthcare through practical teaching and close cooperation with companies.
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