At the start of the field trip, the students gained a comprehensive insight into the business areas and product portfolio of the internationally active aerospace supplier. It became clear just how crucial a role innovative cabin solutions and system components play in the future of aviation.
Project launch: Passenger-Centric Air Travel 2040 and beyond
Natalie Streckert and Cindy Petrasch from the Marketing and Market Intelligence department then presented the project questions that the students will be working on throughout the 2026 summer semester. The tasks are embedded within the overarching theme “Passenger-Centric Air Travel 2040 and beyond”, which focuses on consistently aligning future flight experiences with passengers’ needs. Working in groups, the students will tackle practical questions that take into account both technological developments and market and customer perspectives.
![[Translate to English:] Gruppenfoto (opens enlarged image)](/fileadmin/_processed_/c/7/csm_SS2026_88304b7c8a.jpg "(opens enlarged image)")
