Under the theme “In Motion,” the StartupSÜD SUMMIT brought together startups, companies, universities, talented individuals, and innovation leaders from across Baden-Württemberg on September 24, 2026, at Biberach University of Applied Sciences. With its open, modular format, the summit provided a…

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What happens when students suddenly take the reins of a company? During the two-day business simulation at Neu-Ulm University of Applied Sciences (HNU), the new bachelor’s students took charge of a fictional medium-sized manufacturing company: They made decisions regarding marketing, sales,…

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What role do games play in education, society, and the economy, and how can this knowledge be applied scientifically? These questions are at the heart of the new Game Institute at Neu-Ulm University of Applied Sciences (HNU), which, with its establishment, is creating a central platform for the…

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Do companies still have the final say over their brand—or is that image now shaped by generative AI? This question was the focus of this year’s HNU Connect marketing conference, which took place on September 24 at Neu-Ulm University of Applied Sciences (HNU) with approximately 80 participants. There…

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