After a two-year break due to corona, the Innovation Space of the Neu-Ulm University of Applied Sciences (HNU) was again able to offer an exciting live event: Around 40 participants attended the kick-off event of the "HNU DESIGN TALKS" on April 7. In addition to Markus Hitzler's contribution on the topic "Fuck the Brief - between Copy Cat and Innovation", the participants had the opportunity to exchange ideas and network over appetizers and drinks.
Creativity is not found on Pinterest
In the everyday life of a designer, it often happens that one first looks around on popular platforms such as Pinterest or Google for a task for "inspiration purposes". "New website? No problem - there are templates for that!". Which is very practical in the first place, but prevents being really innovative and creating something new. The question of the evening was therefore how to manage to become creative yourself. Markus Hitzler recommends a very simple tool: your own hands. You should free yourself from the shackles of the Internet and social media and simply work with your hands. Take different paths, try new things, adopt different perspectives. In addition to many practical examples and thought experiments, Markus Hitzler conveyed appropriate creativity methods that should help the participants in their everyday studies and jobs.
The next DESIGN TALK
The second round of the HNU DESIGN TALKS will take place on November 3, 2022. More info to be announced.
About the HNU DESIGN TALKS
HNU Design Talks is a new event series of Neu-Ulm University for all creatives and design enthusiasts. In HNU's Innovation Space, renowned experts will get to the bottom of the really important questions surrounding the topics of design, innovation and user experience in a relaxed atmosphere and cordially invite their audience to join them on a search for clues.
