Kenneth Fraunhofer provided practical insights into current production processes and hybrid workflows that combine human art direction with AI-supported image and content generation. The shift in the role of creative teams became particularly clear: away from pure production and towards selection, control and strategic design.
Following the presentation, students, lecturers and guests from agencies and companies discussed the opportunities, limitations and responsibilities involved in working with AI. Topics such as copyright, transparency and authenticity played just as important a role as new job profiles and requirements for future designers.
The evening showed how relevant and at the same time open this field is and how important it remains to engage in a joint exchange on the meaningful use of artificial intelligence in creative processes.
Contact persons:
Janine Anderson
