This book is dedicated to strategic sustainability as a success factor for the future viability of companies: It provides strategic approaches and management methods for linking economic, ecological and social value creation and presents a selection of corresponding strategy tools. Sustainable strategies are formulated on the basis of developments in the environment, concretized via new business models and implemented as part of the transformation.
A case study from VAUDE, winner of the German Sustainability Award 2024 and 2015, describes a real-life company example of the transformation towards sustainability.
The toolbox offers specialists and managers an application-oriented toolbox for sustainable strategy work.
To the publication
Wunder, Thomas (2024): Toolbox Strategy and Sustainability. Effective methods for new business models and transformation. 1st edition 2025. Freiburg: Schäffer-Poeschel. Available online at https://nbn-resolving.org/urn:nbn:de:bsz:24-epflicht-3126032.
Contact person
Prof. Dr. Thomas Wunder
