The kick-off meeting was hosted by the two Italian project partners: the Università Politecnica delle Marche (UNIVPM) in Ancona, as the coordinating institution, and the Università degli Studi di Teramo (UNITE). Representatives from all six partner countries – Germany, Denmark, Italy, Poland, Austria and France – came together to present initial project findings, further strengthen collaboration and agree on the next steps.
The first day of the event in Ancona focused on research activities, project coordination and quality assurance. On the second day in Teramo, the project’s communication and dissemination strategy, as well as the planning for upcoming project meetings, were discussed and further developed.
The German team was joined by Stephanie Jordan from Wanzl GmbH & Co. KGaA, who, as a corporate partner, contributes valuable insights from sales practice. Within the project, Germany is playing a central role in the development of the AI Sales Innovation Labs, amongst other things. These practice-oriented learning environments are designed to enable the testing of artificial intelligence in real-world sales processes and the development of innovative training approaches for sales staff.
Further information on the project will be published shortly on the project website www.cove-sales.eu.
