Last Friday the students had the opportunity to present their results to the Bosch company representatives Mr. Oliver Koukal (Senior Vice President Sales), Mr. Friedhelm Traut (Vice President International Sales & Sales Excellence), Mr. Christian Neudel (Project Manager Digital Transformation of…

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On Monday of this week, the student groups from the master's programme presented their results to Professors Fabian and Kracklauer as well as to company representatives of Carl Zeiss AG at the University Palace in Illertissen.

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On Thursday, Mr Peter Rübel (Head of Sales Excellence), Mr Sascha Sommer (Head of Strategic Marketing) and Mr Sven Meißner (Head of Marketing Central Europe) welcomed the students of the Bachelor of Business Administration course at the PERI headquarters in Weissenhorn.

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Professors Fabian and Kracklauer as well as the students from the master's programme in Brand & Sales Management were warmly welcomed last Wednesday by Ms Judith Walter (Project Management) and her colleagues from Marketing and Sales at the Zeiss Forum at the headquarters in Oberkochen. The reason…

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Mr Oliver Koukal, Senior Vice President Sales, Mr Christian Neudel, Project Manager Digital Transformation of Sales Processes, and Ms Marina Rogg, Sales Western Europe, from Bosch Thermotechnik are very much looking forward to another concept seminar with Prof. Kracklauer and the students from the…

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How is local retailing changing in the face of powerful competition from the Internet? An interview with the economist Prof. Alexander Kracklauer in the Südwest Presse

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Reducing ignorance of certain aspects of the market of companies was the task for the students in the focus on strategic market intelligence with Prof. Dr. Sascha Fabian in the course of studies in business administration. At the end of January, four groups of students first presented to the company…

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Last week, the Master students in the focus "International Brand and Sales Management" presented the results of the concept seminar of Prof. Kracklauer and Prof. Fabian.

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