Last Friday the company representatives of Husqvarna, Mr. Esmat Pieck (Marketing Manager Germany) and Mrs. Carmen Zöttl (PR & Social Media), were guests at Vöhlinschloss Illertissen.
Husqvarna, the world's leading manufacturer of power tools for forestry, gardening and landscaping, based in Ulm, Germany, is a cooperation partner in the area of "Strategic Market and Sales Management".
Prof. Kracklauer, Mrs. Schill and the students from the Bachelor's programme "Strategic Market and Sales Management" welcomed Mr. Staiger (Managing Director), Mr. Steinborn (P.A. to CEO/ Account Manager) and Mr. Stoll (Account Manager) from IT sure GmbH at the Vöhlin Castle in Illertissen last…
After the establishment of sustainability, meaningful and performance-oriented brand management is the next step in a transformative economy. Studies prove: 74 percent of the products used daily are dispensable for customers because they offer no sense of meaning. Brands are described as too…
Professors Fabian and Kracklauer and the students from the master's programme in Brand & Sales Management were warmly welcomed to Wanzl Metallwarenfabrik GmbH last Wednesday by Jürgen Frank (Head of Marketing and Product Management) and Martin Dambacher (Team Leader Corporate Communications). The…
– from established, traditional concepts to new approaches – The lecture series "Hochschule trifft Wirtschaft" ("University meets Business") of the Gründerverbund Ulm offers students of the University and Ulm University of Applied Sciences insights into central aspects of entrepreneurial activity.…
