Professor Dr. Jens U. Pätzmann

Professor of Marketing, Branding & Strategy

Director of the Institute for Entrepreneurship, Innovation, and Sustainability

Member of the Africa Institute

Phone: +49 731 /9762-1423

Location: Edisonallee 1, E1.1.02

Neu-Ulm University of Applied Sciences
Wileystraße 1
89231 Neu-Ulm
Professor Dr. Jens U. Pätzmann


In the Bachelor's degree programs in Business Administration (B.A., BW) and Business Psychology (B.Sc., WPS), emphasis on "Marketing, Branding & Strategy" with these subjects:

  •     Strategic brand management and brand tools
  •     Creative Idea Generation and Innovation Management
  •     Concept seminar: Strategy and implementation of brand concepts
  •     Marketing seminar: Special aspects of brand management

In the Master of Advanced Management (M. Sc., MAM) and International Corporate Communication and Media Management (M.A., ICM) and Digital Transformation and Global Entrepreneurship (M.Sc., DTE) programs, all courses in English:

  •     Strategic Brand Management and Branding Techniques
  •     Branding Case Studies (Research Lab)
  •     Branding Seminar (Research Lab)
  •     Conceptual Seminar (MAM and ICM only)
  •     Marketing Fundamentals in a Digital World (MAM only)


  • Prof. Dr. Jens U. Pätzmann studied Social and Business Communication at the Berlin University of the Arts and earned his doctorate at the Faculty of Communication Sciences at the Free University of Berlin. As Strategic Planning Director at Lintas he managed Unilever brands from Hamburg and London, and as International Planning Director at TBWA in Hamburg he was responsible for the brand management of Beiersdorf brands worldwide, here especially for NIVEA. Most recently, he was Editor-in-Chief and Business Manager of the German Club Bertelsmann catalogues. Since 2000, he teaches Marketing, Branding & Strategy at the Neu-Ulm University of Applied Sciences and is Director of the Institute for Entrepreneurship (IfE). He is also involved with the Africa Institute at the HNU.


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Of­fice hours

Wednesday 2 to 3 p.m.
only by prior arrangement by e-mail or telephone