Digitalisation is transforming commerce
On site, students majoring in International Management & Leadership gained exciting insights into a business model that is undergoing increasing transformation through digitalisation and smart retail technologies, even in a traditional industry. The students were particularly impressed by the innovations in the field of smart tech – from digital store solutions to intelligent assistance systems for consumers and retail employees.
Global perspectives and strategic issues
In addition to technological trends, the focus was also on global challenges in international B2B sales and the question of how a global market leader can continuously reinvent itself.
