Professorin Dr. Ulrike Reisach

Alumni Officer of the Department of Information Management

Internationalisation Officer of the Department of Information Management

Phone: +49 731 /9762-1512

Location: Main Building A, A.1.53

Neu-Ulm University of Applied Sciences
Wileystraße 1
89231 Neu-Ulm
Professorin Dr. Ulrike Reisach

Fur­ther in­form­a­tion


  • International Business Negotiations (4. Semester IMA)
  • Intercultural Management (6. Semester IMUK)
  • Intercultural Communication (6. Semester WIF)
  • Institutional, Ethical and Cultural Aspects of International Media Production and Usage (1. Semester Master of International Corporate Communications and Media Management, ICCMM)
  • Research Project & Content Production (2. Semester ICCMM)


Fields of Research and Expertise:

  • International / intercultural cooperation
  • Human resource management and knowledge transfer
  • Business ethics and discursive communication
  • Media ethics, societal complexity and artificial intelligence
  • Strategic thinking and decision making
  • Innovation management and circular economy


  • Artificial Intelligence – How Ethics and Governance Could Contain the Manipulation of Societies. Plenary Speech30th Conference of the European Federation of Operational Research Societies (EURO) in Dublin, Ireland, June 24, 2019
  • Chinas Investitionen und die Renaissance der Industriepolitik in Europa. Blickpunkt Wirtschaft, Dornbirn 20.05.2019
  • Intelligente Mobilität in China - ein Beispiel für Deutschland? Keynote Speech der InnoSüd-Innovationskonferenz „Die intelligente Mobilität von morgen“ 09.05.2019, Ulm
  • Data Festival: Ethics Panel, 20.03.2019, Munich
  • E-Mobilität in China. Erfahrungen der IM-Exkursion Hongkong-Shenzhen-Hangzhou-Shanghai, Kuratorium der Hochschule Neu-Ulm 27.11.2018
  • Artificial Intelligence and Their Perceptions – An International Comparison, Conference of the European Federation of Operational Research Societies (EURO) in Valencia,10.07.2018
  • Chinas internationale Strategien und die neue Seidenstraßeninitiative, 20.04.2018, München
  • Digital Innovation and their Perception in China and Germany. 5. Deutsch-Chinesische Innovationskonferenz und Sino-German Innovation, 26.-28.02.2018, Beijing
  • Innovation in China and Germany - A Cross-Cultural Comparison. FU Berlin, 17.11.2017
  • Challenges in Today’s Transatlantic Business World, American-German Business Club 28.10.2017
  • Information Media and Migration – Channels, Content and Culture. IFORS-Conference Quebec 2017
  • Buying Europe? Implications of Chinese Investments in the EU. Geman Institute for Global and Area Studies (GIGA) and FU Berlin: EU-China Relations: A New Era of Cooperation? Berlin, 12/2016
  • Sustainability: Challenges and Priorities in Different Cultures. Ulm 04/2016

Field Trips, Projects and Visiting Lectures

  • July 2022, Espoo/Aalto/Finland: Session leader Ethics and OR, Operational Research Conference: Diplomacy and social media
  • June 2021, Athens: Session leader Ethics and OR, Operational Research Conference: Digital teaching and learning and their ethical aspects.
  • 2018, Hongkong/Shenzhen/Hangzhou/Shanghai: E-Mobility in China. Field trip with the study program Information Management Automotive (Visits to Daimler/Denza/BYD, Potevio, Shenzhen Eastern Bus Group, Alibaba, Kühne+Nagel, Leoni, Nio, VW), Nov. 2018
  • 2016 Hong Kong und Shenzhen: Excursion of the Information Management Department of HNU (visits to Lucky Top, Moso Power, Huawei, City University Hong Kong, AHK Hong Kong, BASF), June 2016
  • 2015 Beijing/Hangzhou/Shanghai Excursion of the Information Management Department of HNU Nov. 2015, with visits to Chamber of Industry and Commerce, Serviceplan, SAP, Audi, Wensli Silk, ZSTU Hangzhou.
  • 2015, Beijing: Key note speaker and moderator at the Summer Palace Forum, June 2015
  • 2014, Beijing: Visiting professorat UIR Beijing for "Leadership" in the summer school program
  • 2014, Brussels: Who's in charge of Europe? Field trip to the institutions, political representatives, influencers and NGOs of the EU
  • 2013, Shanghai/Hangzhou: Scientific Head of of the University’s Alumni &Supporter’s Delegation on "Sustainability: On the way to a Clean Industrial Revolution in China?",e.g. with ZSTU Hangzhou, USST Shanghai, the German General Consul, Econet  China/AHK, German Energy Centre and College/German Centre, Konrad-Adenauer-Foundation, GE, VW, GMP, Zhangjiang High-Tech Park Development Co., Shanghai Municipal Environmental Protection Bureau, Hangzhou Bureau of Environmental Protection.
  • 2012, Cape Town: Head of the project team « Organization, Benchmarking, and Liaison Management »of Neu‐Ulm University of Applied Sciences and University of the Western Cape (Informations Systems Faculty) for a research project on "Researching the Ecosystem of an eLearning Project with HOPE Cape Town Association".
  • 2012, Ankara: Guest Lecturer at Middle East Technical University, Economics and Management Faculty, Doctoral and Master’s Classes. Lectures on (1) Internationalization Strategies of Chinese Enterprises, (2) Objectives and Management Styles of US and German Companies  and (3) Corporate Governance from a Business and Ethical Perspective.
  • 2011, Cape Town: Scientific Head of the University’s Alumni &Supporter’s Delegation on Corporate Social Responsibility in South Africa, cooperating with BMW, Siemens, T-Systems, Cape Town, Stellenbosch University, Hope Cape Town Association, and partnering with the UWC, Information Systems Department.

Curriculum Vitae

Professorship (since 2008)

  • Professor at Neu-Ulm University of Applied Sciences, Bachelor and Master courses, focus on international management/strategy/communication/ethics
  • Certificate in University Didactics (Didactic Center Ingolstadt DIZ/Pro Lehre TUM/LMU 2010)
  • Author of 14 books, including standard works on international management
  • Liaison Professor & Alumna of the German National Academic Scholarship Foundation

Professional activity 2008-1988

  • Director Corporate Communications and Government Affairs, Siemens AG Munich/Berlin
  • Director Strategy & Trends, Corporate Development Strategy Department, Siemens AG Munich/Berlin
  • Head of International Delegations/Personnel Development for the USA and Asia/Pacific at Information & Communication mobile, Siemens AG Munich
  • Head of Marketing & Controlling, Strategy and Product Development, Corporate Division Central Trading Abroad, Bayerische Landesbank Munich/Luxembourg S.A.


  • LMU Munich, Faculty of Business Administration 1993
  • Degree: Dr. oec. publ. (summa cum laude), several scientific awards


  • MBA program Duke University and Babson College, USA focusing on Asia/Pacific (2004-2006)
  • Studies of Business Education and Business Administration at the Faculty of Business Administration of the LMU Munich
  • Business and Organizational Psychology and Human Resources Management (LMU Munich)
  • Studium Generale (LMU Munich): Psychology, History of Astronomy, Business English, Business French, Japanese, Introduction Programming Language PASCAL.

Technical contributions, memberships and scientific awards

Technical contributions

Several articles, speeches and scientific contributions for

  • the International Federation of Operational Research Societies (IFORS) and the European Conferences on Operational Research,
  • the Bertelsmann-Endowmend (Gütersloh),
  • BMH-Endowment Herbert Quandt (Munich), 
  • the Institute for Asian Affairs (GIGA Hambrug),
  • Aspen-Institut (Berlin),
  • American Enterprise Institute (Washington D.C.),
  • Akademy for Technical Sciences (acatech Munich/Berlin),
  • German Society for Informations.
  • Munich Circle for the Digital Transformation
  • University Lecturers Association for Intercultutral Studies (IKS) e.V.
  • China Forum Bavaria
  • Expert Grouf of the Federal Education and Research Ministry for the Sino-German Innovation Dialogue
  • Liaison Professor for the German Academic Scholarship Fondation
  • Alumna and Evaluator for the Bavarian Max-Weber Program



Of­fice hours

by appointment via email