Professor Dr. Alexander H. Kracklauer

Research Professor "Sales Management and Sales Intelligence"

Head of the Centre for Growth and Sales Strategy

Alumni Representative of the Department of Business and Economics

Phone: +49 731 /9762-1416

Location: Edisonallee 7, E7.2.06

Neu-Ulm University of Applied Sciences
Wileystraße 1
89231 Neu-Ulm
Professor Dr. Alexander H. Kracklauer


  • After 10 years as an officer in the German Armed Forces and a part-time doctorate, Prof. Dr. Kracklauer switched to the international marketing and sales management of the consumer goods manufacturer Procter & Gamble. There he held various management positions in the USA and Germany; at Harvard Business School he completed the International Visiting Scholar Program in the Faculty of General Management and headed a research group on CRM.
  • Prof. Dr. Kracklauer has been at the Neu-Ulm University of Applied Sciences since 2002. He is Professor of Marketing and Sales and, together with Professors Fabian and Zwecker, heads the Competence Centre for Growth & Sales Strategies. In 2002 he was accepted as a member of the Bavarian America Academy. Since 2002 Kracklauer has also been advising medium-sized companies at the executive and board level (including Gardena, Steiff, Dr. Scheller Cosmetics, Graupner, Weihenstephan).



B.A. (Business Studies)
Special fields of study: Strategic Market and Sales Management (all in German):

Stragic Sales Management and Sales Instruments
Negotiation and Sales Instruments
Conceptual Seminar: Implementation of Sales Strageties and Growth Concepts
Marketing Seminar/Special Aspects of Sales Management

M.Sc. (Master of Advanced Management)
Special fields of study in International Brand and Sales Management (all in English):

Strategic Growth and Sales Management
Growth and Sales Case Studies
Growth and Sales Seminar
Conceptual Seminar


Journal Publications
Conferences and Workshops
Book Section

Of­fice Hours

only by appointment