Sales and Sustainable Business Institute

Latest news from our research institute:

PhD student receives Best Paper Award

At this year's Global Sales Science Institute (GSSI) Conference in Shillong, India, Stephanie Jordan received the award for the best scientific doctoral paper. In her thesis, the HNU researcher examines the factors that influence the decision to use VR and AI-supported negotiation training in sales.

Digitalisation in sales offers companies innovative opportunities to market their sustainable products and services to specific target groups and make an important contribution to sustainability and the realisation of a circular economy.
Prof. Dr. Alexander H. Kracklauer

corporate strategy "Twin Transformation"

Research focus

The Sales and Sustainable Business Institute (SSBI) brings together a wide range of research fields related to sustainable and digital business. Its focus areas are:

Research in the field of sales and digital transformation
Development of approaches for the smart circular economy and sustainable business models
Investigation and promotion of digital innovations to promote sustainability
Competence development in the context of twin transformation
Analysis of sustainable consumer behaviour
Investigation of ethical, legal and cultural frameworks for the use of digital technologies

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