Sales and Sustainable Business Institute
Latest news from our research institute:
Digitalisation in sales offers companies innovative opportunities to market their sustainable products and services to specific target groups and make an important contribution to sustainability and the realisation of a circular economy.
Research focus
The Sales and Sustainable Business Institute (SSBI) brings together a wide range of research fields related to sustainable and digital business. Its focus areas are:
- Research in the field of sales and digital transformation
- Development of approaches for the smart circular economy and sustainable business models
- Investigation and promotion of digital innovations to promote sustainability
- Competence development in the context of twin transformation
- Analysis of sustainable consumer behaviour
- Investigation of ethical, legal and cultural frameworks for the use of digital technologies
Contact
Professor Dr. Alexander H. Kracklauer
Research Professor "Sales Management and Sales Intelligence"
Spokesperson Sales and Sustainable Business Institute
Alumni Representative of the Department of Business and Economics
Message to Professor Dr. Alexander H. Kracklauer
Phone: +49 731 /9762-1416
Location: Edisonallee 7, E7.2.06
Professor Dr. Tassilo Schuster
Research professor in the field of Sustainable Business Models and Global Value Networks, Sales and Sustainable Business Institute
Head of Strategic Management and Leadership (MBA)
