In the “Corporate Communication” and “Marketing Communication” modules, the third-semester students deal with topics such as brand management, communication strategies and advertising measures. The excursion enabled them to experience these areas of the company in practice. They were given an insight into the areas of online marketing and e-commerce marketing and were able to gain an impression of the product portfolio and corporate climate through a tour of the main building and the showroom.
Beurer also informed the students about various career opportunities within the company. The company is a strategic corporate partner of HNU and joint practical projects take place regularly.
