Prof. Dr. Stefanie Schöberl, ICCMM programme director, put together a varied programme for the stay: After an official welcome by the HNU Internationalisation Officer, Prof. Dr. Elmar Steurer, the Venezuelan students and the accompanying assistant professor Marcela Ojeda were given an insight into the university's facilities - including the Media Centre, the Founders Space and the Usability Lab. During a campus tour, ICCMM students presented their personal favourite places on the HNU campus.
Interactive lectures and intercultural collaboration
The visit focussed on professional and intercultural exchange: in the ‘Methods of Research’ course, two ICCMM students presented the research project they are working on in the current semester. Mixed groups of German and Venezuelan students then worked together on pretests of the questionnaire that had already been developed in order to evaluate its international applicability.
The intercultural teams also worked together intensively in the Strategic International Corporate Communication course. The students developed communication strategies for various use cases and discussed cultural differences between German and Venezuelan corporate communication in particular.
Marcela Ojeda's presentation on corporate social responsibility in Venezuela was a particular highlight. Her contribution offered valuable insights into the challenges and opportunities of entrepreneurial activity in a complex social environment.
