Gamification meets the metal industry: Successful cooperation project with bisonaire leads to bachelor thesis

28.08.2025, Study:

A recent example shows just how practical and business-relevant the Game Production & Management (GPM) degree programme at Neu-Ulm University of Applied Sciences (HNU) is: a successful project to develop innovative game concepts for the metal industry resulted in a bachelor's thesis in the summer semester of 2025. Patrick Pfeifer, GPM student and Bachelor's student at bisonaire, recently submitted his thesis - a direct result of the close collaboration between the university and industry.

The project was carried out in the winter semester 2024/25 under the direction of Sebastian De Andrade. Four groups of students developed playful concepts for the Weissenhorn-based company bisonaire that make complex production processes in metal processing understandable and tangible. The aim was to create an interactive construction game for bisonaire's trade fair stand that conveys the path from the raw material aluminium to the finished can.

The students presented their game ideas - CAN you plan?, Bisonaire Factory Manager, Canned Solutions and Steel Pulse - and developed them further with the support of bisonaire. The results were so convincing that they are now being used at trade fairs and have led directly to a scientific paper. The co-operation shows how gamification can be used as a bridge between technology and communication.

Positive feedback on the project

"Cool project! The collaboration with the company was exciting and the fact that our game can now be shown at trade fairs makes it even better," said one student happily.

Sebastian De Andrade, lecturer for special tasks at the HNU, is also satisfied with the project results: "The project not only offers students valuable practical experience, but also real added value for their future careers - whether in industry or in a development studio. It underlines the strength of the GPM degree programme: practical, creative and closely networked with industry".

About bisonaire

Bisonaire supports industrial companies in the digitalisation and optimisation of their production processes - including through the use of production planning, deep learning and software solutions such as DELMIA Quintiq.