Business Studies (BA)

PROGRAMME START: Winter semester
Summer semester
LANGUAGE OF INSTRUCTION: German and English

PROGRAMME DURATION: 7 full-time semesters or 12 part-time semesters, 210 ECTS
DEGREE: Bachelor of Arts

How do companies work and how are they managed?

The Business Administration degree programme provides you with the necessary economic knowledge for management tasks, e.g. in the automotive, human resources management, banking, tax consultancy and auditing, management consultancy and retail sectors.

In order to enable a successful career start in the various business areas, Neu-Ulm University of Applied Sciences offers you a choice of up to 20 different specialisations, which can be combined into 10 different study profiles.

Note: For applicants of the degree programme Business Psychology (B.Sc.)

Have you applied for a place on the Business Psychology degree programme but received a rejection because all places are already taken? Then you now have the opportunity to study Business Administration (B.A.) with a new focus on Business Psychology from the winter semester 2024/25.

Apply now! (opens in a new window)

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About the programme

Content of the programme

The degree programme is divided into a basic and an advanced programme as well as various choosable specializations to combine your oun perfect study profile.

Basic content

Business Administration
Business Mathematics and Statistics
Economics I
Leadership
Foreign languages
Organization & Human Resources
IT-Management
Law
Finance
Accounting and Taxes
Marketing
Operations Management

Advanced Content

Management
Quantitative methods in management
Economics II
Financial Decision Making

Specializations

Business Psychology
Marketing, Branding & Strategy
Strategic Market and Sales Management
Strategic Market Intelligence
Corporate Finance
Controlling
Treasury
Annual Financial Statements
Taxes
Private Commercial Law
Human Resources Management & Employment Law
Organizational Development
Consulting
Compliance Management
Supply Chain Management
International Logistics
International Business Administration
International Management & Leadership
IT Management

**Study focus combined in 10 different study profiles**

Study profiles of the degree programme (PDF, 147.59 KB - opens in a new window)

Structure of the programme

The degree programme Business Administration is devided into a part of basic studies (1st to 3rd semester) and main studies (4th to 7th semester). During the basic studies you will treat primary with topics of Economics and Business Administration in general. The main studies are characterised by additional contents and the choice of various specialisations (SP). The practical training in Germany or abroad in the 6th semester and the Bachelor's Thesis prepare you for a good start into a successful career.

Special features

After finishing the basic studies you can choose three from up to 20 specialisations (SP). Those can be added into 10 different study profiles and show clearly the specialisation of your Bachelor's degree.

You already want to focus on a international career while studying at HNU? So you can choose from a variety of foreign languages for example Chinese, Spanish, Japanese, French or Italian.

Also you have the opportunity to study three semesters at HNU and 3 semesters at a foreign Partner University to get a Double Degree in Business Administration.

Study profiles of the degree programme (PDF, 147.59 KB - opens in a new window)

Career perspectives

By studying Business Administration at the HNU you have excellent career perspectives, for example in the fields of Automotive, Human Resources, Banks, Management Consulting and Trade.

Internships and stays abroad

The theoretical curriculum is taught by professors and lecturers who draw on their own practical experience. The course work is supplemented by an obligatory internship semester to already get in contact with companies for your later carrer entry.

Stays abroad are not compulsory, but are recommended. A semester abroad and/or completing an internship abroad are possible. Shorter stays such as short internships, language courses or summer or winter schools are also possible. Students receive advice from Neu-Ulm University and the faculty and are supported in their implementation.

For your semester abroad you can draw on an extensive network of about 40 foreign partner universities of the HNU.

Contribution and fees

There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".

Study documents

Curriculums

Requirements & Application

Admission requirements

At least an entrance qualification for higher education in universities of applied sciences in Bavaria
For international applicants: German language skills on level C1
The programme is approval-free