In­form­a­tion Man­age­ment and Cor­por­ate Com­mu­nic­a­tions (BA)

Start of programme
Winter and summer semesters
Language of instruction
German and English
Programme duration
7 full-time semesters, 210 ECTS
Bachelor of Arts

The unique design of the IMUK (Information Management and Corporate Communications) programme is based on three pillars: Business Studies – IT – Communications and Design

IMUK students are interested in how the economy works. They want to find out what technologies are decisive in shaping the future - both today and tomorrow. They get excited about superb design. And they are passionate about first-rate content on the right channels, enabling a functional dialogue between companies and stakeholders.

The perfect mix for generalists who will later be working at interfaces to ensure that projects run smoothly.

What makes this programme so unique?

  • Additional practical experience
  • Projects in cooperation with companies, in areas including logo design, online marketing, programming
  • A wide range of elective courses (e.g. video production, studio photography and social media)
  • Creative work in the areas of communications and design
  • An optional specialisation in three areas: consulting and project management, cross-media, or media and communications
  • Modern facilities such as the Innovation Space, the Media Lab, including a photography studio and a newsroom, the Usability Lab and other Mac labs
  • An international orientation with two semesters in English
  • Competent instructors with practical experience

Video on the Information Management and Corporate Communication degree programme.


Ad­mis­sion and ap­plic­a­tion

Ad­mis­sion re­quire­ments

  • At least advanced technical college entrance qualification (valid in Bavaria)
  • The programme is approval-free
  • A pre-study internship is no longer required
  • For international applicants: German C1

Ap­plic­a­tion period

Winter semester: 02.05. – 15.07.
Summer semester: 15.11. – 15.01.

Ap­plic­a­tion portal

Please use the application portal by the above deadlines to apply to this programme.

About the pro­gramme

Contents of the degree programme

Business Studies

  • Economics (Business Studies)
  • Project Management
  • IT Applications and Business Processes
  • Corporate Management and Performance Management


  • Technological Basics
  • Programming Technology
  • Data Analysis
  • Media Law and Technology
  • User-Centred Design and Development
  • Information Management

Communications & Design

  • Design Basics
  • Media Design
  • Marketing Communications
  • Corporate Communications
  • Content Production
  • Intercultural Management

Structure of the degree programme

1st semester
  • Business Studies I
  • Programming Technology
  • Marketing (incl. Market Research)
  • Basics of Information Management
  • Media Design I
  • English I
2nd semester
  • Business Studies II
  • Applied Statistics
  • Databases
  • Marketing Communications I
  • Media Design II
  • English II
3rd semester
  • Project Managment
  • Media Technology and Media Law
  • Web Engineering
  • Marketing Communications II
  • Text Workshop
  • Corporate Communications
4th semester
  • Internship Semester
5th semester (in Eng­lish)
  • Business Processes and Business Information Systems
  • User Centered Desging and Development
  • Adcances Corporate Communications
  • Communications Project
  • Media Design III
  • Academic Writing and Research Methods
6th semester (in Eng­lish)
  • Strategic Managment
  • Information Management
  • UX Project
  • Intercultural Management
  • Content Production
  • Seminar
7th semester
  • Electives
  • Bachelor’s Thesis


Special features

Op­tions for spe­cial­isa­tions and pro­files
Specialisation programme

Students have the opportunity to deepen their knowledge in elective areas either at HNU, at the Bavarian Virtual University of Applied Sciences or abroad.

The IMUK programme also offers three specialisations: Consulting and Project Management, Cross-Media Journalism and Media and Communications. Here, students choose five subjects for one specialisation (totalling 10 ECTS credits) from a list of electives.

Students who earn 10 ECTS credits abroad for studying and exams may also choose to have an international focus included on their transcripts.

Consultung and Project Management

The specialisation “Consulting and Project Management” equips students with the skills and knowledge necessary for successful project implementation, especially in the area of consulting. Graduates with this specialisation are trained to work in various areas of management consulting (process, organisational, IT and strategy consulting) as well as in in-house consulting. The programme contents extend on and supplement the material from the Project Management course in the foundational IMUK curriculum.

In these courses, a special emphasis is placed on activities in service companies. These extend beyond management consulting firms, opening up a wide scope of activity for graduates. Possibilities for focusing within the area of specialisation are available in the subjects of social media, IT management, business process management and development of user-centred services.


Students who choose the “Cross-Media” specialisation learn to prepare material for diverse media channels. They write texts to appear online or in print, create audio and video clips and compile audio slideshows. They use social media (Facebook, Twitter, …) in their research and self-marketing. The focus of the content is on the areas of economics, finance and consumers. Students acquire economic knowledge during their foundational studies.

Within this specialisation, students are trained with a high degree of practice relevance. Collaborations exist with various media companies. In their classes, students write articles and create audio slideshows and vodcasts for online use, which are then published in newspapers or on publishing house websites. Experienced journalists visit classes as guest speakers. The cooperation with media companies enables students to establish contact with potential employers at an early stage.

Potential employers for graduates of the Information Management and Corporate Communications (IMUK) programme with a specialisation in “Cross-Media” include regional and national publishers and broadcasters, PR agencies and PR/marketing departments at large and medium-sized companies as well as the growing segment of corporate publishing. Cross-media training enables students to prepare complex economic, financial and consumer topics for various media channels in a way that is attractive, contemporary and easily understood.

Media and Communications

The specialisation “Media and Communications” comprises, in particular, the conception and production of media content, as well as the associated project coordination.

Possible areas of employment for IMUK graduates include: marketing, corporate communications, strategic planning, conceptual design, user experience design, company contact and media production. Graduates provide the interface between the customer and the creation.

Future areas of responsibility include: research on markets, customers and competitors, conceptual design and collaboration with creation departments and other departments such as customer service and reporting. With larger projects, graduates can act as project managers to ensure that processes run smoothly and information flows easily between all of the parties involved.

In PR agencies, the areas of responsibility also include: maintaining contact with journalists and customers, developing cross-media PR campaigns, organising journalist trips and editorial visits, coordinating, customer reporting, writing press releases and coordinating social media, user contributions, interviews and professional articles.

Career perspectives

Graduates of this programme often find employment where the areas of communication, design and production meet. Typical professional fields in medium-sized companies include marketing, marketing communications and public relations.

Graduates often find jobs within companies in the strategic areas of

  • product marketing,
  • marketing communications,
  • sales management and
  • public relations.

They are just as much in demand in communications departments as in advertising, PR and event management agencies.

Self-employment and freelance work is encouraged in the course of this programme. New occupational profiles can also emerge, requiring skills in the areas of IT, business studies, design and communications. These new occupational profiles can include areas such as: UX/interface design, big data / AI marketing, content marketing, multimedia design and multimedia or community management.

Internships and stays abroad

Teach­ing with prac­tical rel­ev­ance

In addition to covering the basics and methodology, these courses address concrete problems in professional practice and develop solutions. During the main part of the degree programme, in particular, many projects are carried out with regional and international companies and organisations. IMUK students also prepare the magazine “breitseite” once a year, and provide support with marketing the programme on social media.

Here are a few examples:

IMUK Showcase

Dive into the world of IMUK and learn more about the diverse projects in areas including digital, print, audio and video branding.

Showcase (opens in a new window)

Magazine breitseite

Since 2009, the magazine “breitseite” has been created every winter semester as part of the “Communication Project” class. This magazine is aimed at all people interested in the Information Management and Corporate Communications programme – schoolchildren, students, alumni, families, friends and potential employers.

In a period of less than 15 weeks, students in their fifth semester design and produce a complete magazine in cooperation with the international exchange students. The students are divided up into the following departments: advertising acquisition, text, layout and production. Further teams of students make videos, write stories with a storytelling tool and support the project in social media as well as on the website.

Further information on the magazine:
Web: (opens in a new window)
Instagram (opens in a new window)
Facebook (opens in a new window)
Pinterest (opens in a new window)

All editions of breitseite can also be found on the website of the Centre for Corporate Communications.

IMUK in Social Media

IMUK students actively participate in promoting and marketing their programme in social media. Get acquainted with IMUK students here:


Degree programme with intensive in-company training

Students in the “Information Management and Corporate Communications” programme at the Neu-Ulm University of Applied Sciences have the option of pursuing a degree with intensive in-company training.

  • Students who choose this format for studying benefit from practical training in the form of practical semesters as well as phases for learning specialist and management skills. Students begin with practical phases in a company during the lecture-free periods in the first three semesters and complete the internship semester in the same company.
  • Students who would like to participate in the in-company training programme can apply either directly through the companies or via the Neu-Ulm University of Applied Sciences Career Service.
  • The HNU job website provides a listing of the places offered by companies. While HNU may recommend suitable students to the companies during the application process, the final decision is taken by the company itself.

Further information

Double Degree

Would you like to study abroad without losing any time? And actually earn a second degree while you’re at it?
Then IMUK is just the programme for you! In this programme, you will have the opportunity to attend the Oulu University of Applied Sciences (OAMK) in Finland during your second year of studies. There you will be able to study business information technology in English for a year fulltime. In return, you will receive a second bachelor’s degree from OAMK, serving as proof to future employers of your international experience and your exceptional commitment. And the best part is that the credits you earn in Oulu will be fully recognised in the IMUK programme, so you won’t even need to prolong your studies!

Information on the double degree programme (opens in a new window)


Studying in Finland
The classes you will take at our Finish partner university of applied sciences in the English language will be recognised by HNU. Arrangements coordinating the respective courses have already been made between the two academic institutions. As soon as the agreements have been fulfilled, the HNU tuition fees in the amount of 500 euros will be waived. Upon successful completion of your exams, you will receive degrees from both universities of applied sciences: one bachelor’s degree from HNU and one from the Oulu University of Applied Sciences.

Programme start in the winter semester
Students who begin their studies in the winter semester can study at our partner university of applied sciences in Finland during their 3rd and 4th semesters.

Programme start in the summer semester
Students who begin their studies in the summer semester may submit an application to the Examination Committee to bring their internship semester forward and then apply to study at our Finish partner university of applied sciences during their 4th and 5th semesters.

Language of instruction

The classes in the final two semesters are held in English. English and intercultural management are essential components of the programme. Additional languages including French, Spanish and Chinese are also offered as electives.

This base provides students with optimal preparation for stays abroad.

Experience abroad can be collected in the following ways:

  • studying abroad for one or two semesters
  • completing an internship semester abroad
  • writing the final thesis at a company abroad
  • participating in the double degree programme with the Oulu University of Applied Sciences in Finland.

Contributions and fees

There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".


De­part­ments of Stud­ies & Ex­am­in­a­tion

Contact for application and admission

All study doc­u­ments

Study and examination regulations

Also of in­terest:

Prac­tical pro­jects by stu­dents

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Students on the course developed innovative product packaging for Nivea products in a UX project. Find out more about this interesting practical project.

Alumni Por­traits

Find out why graduates of the degree programme chose HNU, what tips they offer for finding a degree programme, and what careers they are pursuing today.

Ex­cel­lent de­gree pro­gramme

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The degree programme was awarded the MedienCampus Bayern seal of quality. The seal of quality certifies great competence and a high standard of quality in education and training in the media sector.

Gen­eral stu­dent coun­sel­ing

Our study advisor Thomas Bartl supports you with questions such as: "Which degree programme suits me? , "How can I better plan my course of studies?", "Who do I turn to in case of problems and obstacles in my studies?".

Stu­dent im­pres­sions