Ar­ti­fi­ci­al In­tel­li­gence and Da­ta Ana­ly­tics (MSc)

Programme Start
Winter semester
Language of instruction
English
Programme duration
3 full-time semesters, optional: an international semester, 90 ECTS
Degree
Master of Science

The path to a data-based company with Big Data

  • What does Big Data mean?
  • What new opportunities for increasing customer proximity does data analytics open up?
  • How do I carry out a data analytics project?

In the degree programme at HNU, you will learn to create a “data-based enterprise,” in which large, incomprehensible amounts of data (“big data”) are converted into knowledge and used for fact-based corporate decision-making. Fields of application include marketing, logistics, controlling, customer relationship management, etc.

In this programme, you will become familiar with the basics in three main areas:

  • Business management, especially the development of a data strategy
  • IT basics, in particular platforms and tools for data analysis
  • Data analytics: methods and operational fields of application

About the programme

Contents of the programme

Business Management
  • Strategic Management
  • Corporate Performance Management
  • BI Strategy
  • Data Management
Methods
  • Applied Statistics
  • Predictive Analytics and Data Mining
  • Big Data and Social Network Analysis
  • Research Methods
IT BASICS
  • IT Management
  • Enterprise Application Engineering
  • BI Platforms and Tools

 

Structure of the programme

Schedule
1st semester

In Neu-Ulm

  • Enterprise Application Engineering
  • Consulting
  • Interpersonal Skills
  • Strategic Management
  • Digital Process Management
  • Big Data and AI
2nd semester

optional: abroad

  • Business Value Creation by IT
  • Business Application Re-Engineering
  • Advanced NLP
  • Deep Learing
  • Data Platform Architectures
  • Elective
3rd semester

optional: abroad

  • Academic Writing
  • Information Systems Research
  • Master Thesis
  • Thesis Colloquium

 

Career perspectives

Companies are undergoing constant change. Globalisation intensifies competition, and digitalisation generates enormous amounts of data (“big data”). New technologies in the area of data mining, analytical databases and graphic visualisation open up a wide range of innovative opportunities for data analysis, compression and prediction.

The strategic use of artificial intelligence and data analytics creates new possibilities for converting data into knowledge. This knowledge forms a sound basis for actions, enabling deliberate company management and control and ensuring successful corporate performance management (CPM).

The master’s programme “Artificial Intelligence and Data Analytics” equips students with the knowledge they need to plan and implement innovative approaches for BI strategies, BI organisations and BI architectures using modern technologies. Students are trained as experts in the field of business intelligence.

During the optional semester abroad, students develop intercultural skills that prove useful in their future professional activities with international companies.

Graduates of the Artificial Intelligence and Data Analytics master’s programme are in a position to assist international companies in choosing, implementing, applying and maintaining business intelligence solutions. They serve the purpose of an interface, taking on the responsibility of coordinating the essential business areas of management and IT.

Typical jobs include:

  • As data scientists, graduates have an intermediary role for the IT department and other specialised departments or the management and are able to create concrete analytical models for operational issues (e.g. in the area of data mining).
  • As BI specialists, graduates work in the IT department, manage integrated data warehouses and are capable of selecting the data that is relevant for a specific operational task from the large volume of data available.
  • As business analysts, graduates analyse business processes, designing concepts for company-wide BI strategies accordingly.
  • Extensive knowledge in the areas of IT, data analysis and business management also makes graduates attractive candidates for business consulting.

 

Contributions and fees

There are no tuition fees. A semester fee (administrative fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and Re-registration (opens in a new window)".

Dual studies

In a dual master programme, you complement the theoretical knowledge gained in lectures with practical expertise. From the very beginning, you gain valuable hands-on experience in a company of your choice. Discover the benefits of a Master's degree with additional practical experience at the HNU: Combine in-depth academic knowledge with real-world experience and benefit from a salary provided by your partner company while you study.

Although the term “Dual studies” is not commonly used in English-speaking countries, it has become a well-established concept in Germany. Internationally, it may also be referred to as a dual study programme, cooperative education, work-study programme or work-integrated learning.

Requirements & Application

Admission requirements

  • Completed university studies with at least 210 ECTS (University degree does not reach 210 ECTS)
  • Grade 2,5 or better
  • A total of 25 ECTS from the areas of object-oriented programming, database systems, IT management, business administration, mathematics and statistics, each amounting to at least 5 ECTS from a previous higher education programme. For this purpose, we require a transcript of grades and the relevant excerpts from the module handbook. (Alternatively, oral exams (30 minutes each) can be taken at Neu-Ulm University.)
  • English B2
  • For international applicants: German A1
    (The language certificate must be submitted by the end of the first semester.)
  • The programme is approval-free

Application periods

Winter semester: 02.05. – 31.08. extended until 15/09/2025

For non-EU applicants:
Winter semester: 02.05. – 15.07.

The programme is only offered in the winter semester.

Application

You can apply for the degree programme in our application portal within the application deadlines:

Apply now! (opens in a new window)

FAQ

What qualification is required?

In order to be admitted, you must have a degree from a university or university of applied sciences with a minimum of 210 ECTS credits (or an equivalent degree).

If you completed your degree outside of the German school system, please take note of the additional rules for applying with an international degree.

I did not earn the required 210 ECTS credits with my degree. What can I do?

The following text provides an overview of the key points from the Enrollment Statutes. In case of deviations, the text of the enrollment statutes (opens in a new window) is binding.

In the case of a Bachelor's degree with only 180 ECTS credits, the existing qualification gap of 30 ECTS credits must be filled by proving or successfully completing one of the following prior achievements:

  • Co-authorship of a research publication in English (research paper).
  • At least 6 months of verifiable full-time professional experience after obtaining the bachelor's degree in an occupation relevant to the study content of the degree program (evidence by employment contract and/or employment references)
  • Successful completion of an admission examination in the form of a written scientific paper in English.
    Deadline for submission of the paper:
    Winter semester: 31.8.
    Summer semester: 4.3.
    You apply for participation at the latest 1 month before the deadline in English and solely by e-mail to the head of the respective degree programme.

Please contact the head of the degree programme for the provision of such proof:

  • Proof of additional subjects taken amounting to 30 ECTS from a previous degree programme

What average mark is required?

The average mark on your transcript from a university or university of applied sciences must be 2.5 or better.

If you completed your degree outside of the German school system, please take note of the additional rules for applying with an international degree.

How can I improve my bachelor grade? (Admission test: GTEBS)

It is optionally possible to take a voluntary entrance test (GTEBS) to improve the bachelor's degree grade.

In principle, the test can be taken as long as you wish before you start your studies or complete your bachelor's degree. It is valid for all future applications. At HNU, you will achieve the following with the test: If you belong to the best 60%, your Bachelor final grade will be improved by 0.3, if you belong to the best 50% by 0.5 and if you belong to the best 40% even by 0.7.

For more information about the test, visit the Institute's site:
Institute for Test and Talent Research (opens in a new window)

The registration for the test "GTEBS" is possible on the following page of the institute:
Registration for GTEBS (opens in a new window)

What previous knowledge is required?

25 ECTS credits in the area computer science, information management or computer science and information technology (IT). These 25 ECTS credits must have been acquired within the scope of a degree programme at a state or state-recognised German or foreign institution of higher education.

Of these 25 ECTS credits,  …

  • a minimum of 5 ECTS credits must be in basics of business information systems/IT or information management or business IT applications,
  • a minimum of 5 ECTS credits must be in practical computer science/ data processing / software development or comparable subjects (e.g. programming, databases, software engineering),
  • a minimum of 3 ECTS credits must be in mathematics / statistics / quantitative methods or comparable subjects.

Are there any programmes in which I would automatically fulfil the 25 ECTS credit requirement?

Yes.

The HNU bachelor’s degree programmes in the following subjects fulfil this requirement:

  • Business Information Systems
  • Information Management Automotive
  • Information Management and Corporate Communication

How can I make up missing competences of 25 ECTS from the required areas?

If you cannot provide the 25 ECTS from the areas of object-oriented programming, database systems, IT management, business administration, mathematics and statistics, each amounting to at least 5 ECTS, then you can alternatively take oral exams (30 minutes each) at Neu-Ulm University. The exams take place online. To prepare for the oral exams, online pre-courses as well as self-study material are provided.

What language skills are required?

For the master’s degree programmes offered in English, you will need to submit evidence of level B2 English language skills with your application. This can be done in the following ways:

  • corresponding results from a recognised language test (e.g. TOEFL, IELTS)
  • evidence of adequate language skills from school or university transcripts
  • completion of a degree programme that was verifiably taught entirely in English
  • evidence that English is your native language

Non-native speakers of German are also required to provide evidence of German language skills at level A1 when enrolling.

Applying with an international degree

Transcript evaluation

If you acquired your university entrance qualification outside of the German school system, you will need to have your transcript evaluated via uni-assist (opens in a new window).

To ensure a swift and smooth procedure, we recommend registering with uni-assist at least 6 weeks prior to the end of the application period.

Please apply via uni-assist e.V (opens in a new window). and at the same time apply for your degree programme via the regular application procedure. The uni-assist evaluation does not replace the HNU application process!

Language requirements for programmes in the German language (all bachelor’s degree programmes + MAM)

To enrol in any of the programmes in which the predominant language of instruction is German, you will need to provide evidence of German level C1 language skills. Evidence of your language skills can be provided, for instance, with the following certificates:

  • German Language Exam for University Admission (Deutsche Sprachprüfung für den Hochschulzugang – DSH): a minimum of DSH-2
  • Test of German as a Foreign Language (TestDaF): a minimum of TDN 4 in all sub-tests
  • German Language Diploma from the Conference of Ministers of Education and Cultural Affairs (Deutsches Sprachdiplom der Kultusministerkonferenz – DSD): DSD II
  • Goethe Certificate C2 (Goethe-Zertifikat C2: Großes Deutsches Sprachdiplom – GDS)
  • telc Deutsch C1 Hochschule

Preparation courses for language tests are offered at:

Language requirements for programmes offered in English (BIA, ICCMM, AIDA)

For the programmes offered in English, you will need to submit evidence of B2 level English language skills with your application. This can done in the following ways:

  • corresponding results from a recognised language test (e.g. a 90-point minimum TOEFL-IBT, a 6.5-point minimum Cambridge IELTS, a 3-point minimum Cambridge BEC Vantage)
  • evidence of adequate language skills from school or university transcripts
  • completion of a degree programme that was verifiably taught entirely in English
  • evidence that English is your native language

Non-native speakers of German are also required to provide evidence of German language skills at level A1 when enrolling.

Contact

Questions?

If you have any questions or need advice, please send a message to us. We will respond promptly.

Also of interest:

HNU-Master in 90 Seconds

(opens in a new window)

Christian Gawlitza introduces the Artificial Intelligence and Data Analysis (MSc ) degree programme in a short interview.

Alumni Portraits

Find out why graduates of the degree programme chose HNU, what tips they offer for finding a degree program, and what careers they are pursuing today.

360° tour of the HNU

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Explore the HNU digitally in our digital 360° tour! Take your time to look around our campus, visit our lecture rooms, laboratories and other rooms and learn exciting insights about studying at HNU!

International Office

You come from abroad and are planning to study at the HNU? The International Office will provide you with information on organisational issues such as visas, accommodation, health insurance, financing, working, etc. You will also find an overview of your most important contacts.