Practical work in four project groups
The students were divided into four teams, each of which analysed one of Webasto's core business areas. The aim was to strategically position the eBTM thermal management system – a product developed specifically for electric vehicles – in the market. The groups conducted interviews, surveys and competitive analyses and derived specific recommendations for action for the market launch.
Contribution to sustainable mobility
Webasto is one of the leading providers of thermal management solutions and pursues the goal of making individual mobility more sustainable and comfortable. The project offered students the opportunity to contribute to a technology that makes an important contribution to climate-friendly mobility.
