Our Institute

The members of the Sales and Sustainable Business Institute (SSBI) focus their research on the interfaces between sales and digital transformation, the smart circular economy and sustainable business models. Other areas of research include digital innovations for promoting sustainability, skills development for the twin transformation, sustainable consumer behaviour and ethical, legal and cultural frameworks for the use of digital technologies.

Vision, Mission and Strategy 

We are shaping a sustainable future through innovative sales and business models. Our research combines digital transformation with sustainable business practices. Strategically, we focus on interdisciplinary approaches and practical solutions.

Collaboration

Successful research arises from dialogue – we cooperate with companies, universities and institutions worldwide. Together, we develop innovative concepts for a sustainable and digital future. Practical partnerships enable the direct implementation of our findings.

Team

Our interdisciplinary team combines expertise from science and practice. We work together on innovative solutions for sales and sustainable business models. Our work is characterised by a passion for research and practical relevance.