Game Production and Management (BA)
How do you develop games from the initial idea through to marketing?
Are you fascinated by analog and digital games and are you interested in the medium of gaming and how it can be used? Would you like to understand what makes games successful and why people like to play them? In this interdisciplinary and project-oriented degree program, you will learn about all aspects of game development:
- Game Design
- Game Art
- Game Programming & Technology
- Game Economics
- Game Studies
This will enable you to take on entry-level positions in the core games market and extended games market later on and give you the interdisciplinary skills to guide and support long-term management functions in the conception, implementation and market launch of games and game technologies.
What are you interested in?
About the programme
Contents of the programme
Working in small teams, you will tackle the challenges of different game genres, create virtual worlds and exciting gaming experiences, ensure the profitability of projects and pitch them professionally to stakeholders. You will familiarise yourself with all areas of game production:
- Game Design
(Game and Creative Direction, Storytelling and Narrative Design, Game Psychology, Level Design, System Design, Game Sound Design) - Game Art
(Game Art Direction, Animation, Object, Character and Environment design) - Game Programming & Technology
(Game Technical Direction, Mobile Development, Data Design, Interface & UX Design, Game-Dev-Disciplines & Technology) - Game Economics
(Business Administration, Product Management, Marketing, Sales, Market and Data Analysis, Law, Financing and Entrepreneurship) - Game Studies
(Game Research Methods, Media Studies)
The degree programme is supplemented by a practical semester and a scientific thesis.
Structure of the programme
The first two semesters of the degree programme form the foundation and orientation course. Here you will acquire all the necessary theoretical and practical knowledge. At the end of the foundation course, you will determine the specialisation that you will take from the third semester onwards through elective subjects.
In the sixth semester, you will gain an in-depth insight into the professional practice of the games sector or games-related industry in the practical semester and apply the knowledge you have acquired in practice. You will complete your degree programme with an academic thesis and the academic degree Bachelor of Arts (B.A.).
Special features
The games industry is a booming growth market that faces a shortage of specialists and managers. The "Game Production and Management" degree programme provides students with the necessary holistic view to close this gap. The degree programme was developed in collaboration with the games industry and is continuously reviewed to ensure it is up to date.
Career perspectives
This degree programme prepares you for entry-level positions in game development, creative management and production management in the core games industry. A wide range of career opportunities are also open to you in indie game studios or in the general creative industry.
Practice and stays abroad
Practical experience during studies
All Bachelor's degree programmes include at least 100 days in a company in Germany or abroad during the practical semester. Collaborative, project-based learning and work play a major role. Projects with partners from industry establish a link to practice at an early stage. Student teams work on specific issues. The theoretical knowledge learnt is applied within a few weeks in practical projects with companies from the business world.
Stay abroad
Students can complete a study or practical semester abroad between the fourth and seventh semesters. Neu-Ulm University of Applied Sciences promotes stays abroad through partnerships with universities worldwide.
Contributions and fees
There are no tuition fees. A semester fee (administration fees and solidarity fee) is charged per semester. Information on this can be found on the page "HNU - Fees and re-registration". In addition, a laptop capable of development, specialised literature and study materials are required. The laptop must have a dedicated graphics card and be able to use the usual industry software.
Study documents
Module handbooks
Study- and examination regulations
- Studien- und Prüfungsordnung GPM (ab 28.07.2023)
(opens in a new window)Studien- und Prüfungsordnung vom 25.06.2019, in der Fassung vom 18.07.2023
General examination regulation
- Current general examination regulations
(opens in a new window)Current general examination regulations - Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
(opens in a new window)Aktuelle Allgemeine Prüfungsordnung (gültig ab 10.02.2025)
And after your studies?
Creative manager
As a creative manager in the games industry, you develop and manage the creative vision of a game. You coordinate the story, design and visual realisation, work closely with various teams and ensure that the gaming experience is coherent, unique and inspiring.
Requirements & Application
Admission requirements
- At least advanced technical college entrance qualification (valid in Bavaria)
- For international applicants: German B2
- The programme is approval-free
Application
You can apply for the degree programme in our application portal within the application deadlines:
Voices on the degree programme
It is especially useful for future producers and studio founders to gain experience in every subject area here. The practical relevance of our projects in the degree programme and the experience of our lecturers in the industry build a solid foundation that helps enormously when entering the games industry.
Also of interest:
Contact
Questions?
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Head of the degree programme:
Prof. Michael Hebel
Subject advisor:
Prof. Guido Kühn
